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Marketing IIB (Retail Management) Chpt.3 - Marketing Channels

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Omni channel, single, multi, and cross, channel strategies, and channel trends.

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University Of The Witwatersrand (wits)
Course
Marketing IIB (Retail Management) - BUSE2026 (BUSE2026)








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University of the Witwatersrand (wits)
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Marketing IIB (Retail Management) - BUSE2026 (BUSE2026)
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Melissa zulu
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Retail Management by ProfessorBurgerQueen



Channels




Evolution of Channel Integration




- The higher the number of channels, the higher the required level of integration, and
the complexity of strategic and operational decisions

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