MNG3701 ASSIGNMENT 2
SEMESTER 2 - 2023
UNIQUE NUMBER: 813279
DUE DATE: 29 SEPTEMBER 2023
,ASSIGNMENT 2
UNIQUE NUMBER: 813279
CLOSING DATE: 29 SEPTEMBER 2023
MARKS: 50
TABLE OF CONTENTS
PAGE NO.
1. INTRODUCTION …………………………………………………………………………………………. 2
2. THE IMPORTANCE OF EXTERNAL ANALYSIS ………………………………………………… 3
3. THE TOOLS/TECHNIQUES OF EXTERNAL ANALYSIS ……………………………………… 4
4. METHODS FOR ANALYSING THE EXTERNAL ENVIRONMENT ……………………… 5 - 12
5. SHORT ANSWER FOR QUESTION 1 - The importance of analysing the
external environment and the various methods of conducting an external
environment analysis ………………………………………………………………………………… 13
6. INTERNAL, MACRO AND MARKET ENVIRONMENTAL ANALYSIS OF SPAR …… 14 - 21
7. BUSINESS-LEVEL STRATEGIES ……………………………………………………………………… 22 - 23
22 SPAR’S BUSINESS LEVEL STRATEGY ……………………………………………………………. 24 - 25
23 CONCLUSION ……………………………………………………………………………………………… 26
24 REFERENCES ………………………………………………………………………………………………. 27
1
, Strategic Analysis of SPAR's Business Environment and Strategy
1. INTRODUCTION:
In today's fiercely competitive business landscape, strategic analysis is essential for
organizations seeking to adapt, thrive, and achieve their objectives. This essay aims to
comprehensively evaluate SPAR, a prominent global retail chain, by scrutinizing its internal,
macro, and market environments. It will also explore various business-level strategies
available to SPAR to meet its strategic goals and critically assess the appropriateness of its
current strategy in light of these analyses. The external environment, encompassing
economic, social, technological, and political factors, plays a pivotal role in shaping a
company's course. Understanding these dynamics equips organizations to identify
opportunities and mitigate threats effectively.
Therefore, the strategic importance of external environment analysis will be discussed,
alongside an examination of methods used for this purpose. Subsequently, we will delve
into SPAR's internal landscape, identifying its strengths, weaknesses, and core
competencies. By the end of this essay, readers will gain a comprehensive understanding of
SPAR's strategic position, its available strategic options, and an informed perspective on the
appropriateness of its current business-level strategy.
2
SEMESTER 2 - 2023
UNIQUE NUMBER: 813279
DUE DATE: 29 SEPTEMBER 2023
,ASSIGNMENT 2
UNIQUE NUMBER: 813279
CLOSING DATE: 29 SEPTEMBER 2023
MARKS: 50
TABLE OF CONTENTS
PAGE NO.
1. INTRODUCTION …………………………………………………………………………………………. 2
2. THE IMPORTANCE OF EXTERNAL ANALYSIS ………………………………………………… 3
3. THE TOOLS/TECHNIQUES OF EXTERNAL ANALYSIS ……………………………………… 4
4. METHODS FOR ANALYSING THE EXTERNAL ENVIRONMENT ……………………… 5 - 12
5. SHORT ANSWER FOR QUESTION 1 - The importance of analysing the
external environment and the various methods of conducting an external
environment analysis ………………………………………………………………………………… 13
6. INTERNAL, MACRO AND MARKET ENVIRONMENTAL ANALYSIS OF SPAR …… 14 - 21
7. BUSINESS-LEVEL STRATEGIES ……………………………………………………………………… 22 - 23
22 SPAR’S BUSINESS LEVEL STRATEGY ……………………………………………………………. 24 - 25
23 CONCLUSION ……………………………………………………………………………………………… 26
24 REFERENCES ………………………………………………………………………………………………. 27
1
, Strategic Analysis of SPAR's Business Environment and Strategy
1. INTRODUCTION:
In today's fiercely competitive business landscape, strategic analysis is essential for
organizations seeking to adapt, thrive, and achieve their objectives. This essay aims to
comprehensively evaluate SPAR, a prominent global retail chain, by scrutinizing its internal,
macro, and market environments. It will also explore various business-level strategies
available to SPAR to meet its strategic goals and critically assess the appropriateness of its
current strategy in light of these analyses. The external environment, encompassing
economic, social, technological, and political factors, plays a pivotal role in shaping a
company's course. Understanding these dynamics equips organizations to identify
opportunities and mitigate threats effectively.
Therefore, the strategic importance of external environment analysis will be discussed,
alongside an examination of methods used for this purpose. Subsequently, we will delve
into SPAR's internal landscape, identifying its strengths, weaknesses, and core
competencies. By the end of this essay, readers will gain a comprehensive understanding of
SPAR's strategic position, its available strategic options, and an informed perspective on the
appropriateness of its current business-level strategy.
2
