Tools used in business attraction and recruitment programs
Assistance:
Marketing
Infrastructure
Financial Resources
Technology Resources, Technical Assistance & Assessments
Land and Building
Workforce Resources
Energy and Environmental Assistance
Export Assistance
Incentives (tax and non tax)
Compliance: Permitting & Licensing, Energy
Steps to the Strategic Planning Process
Pre-planning
Assessing local community and economic competitiveness
Goals, objectives, and strategies
Prioritizing identifying, evaluating, and projects
Action Plan
Implementation
Monitoring and evaluating outcomes
Adjusting and retooling
Workforce trends
Customized labor training
Industrial clusters
Business consortia
Regional workforce partnerships
Marketing techniques
Direct mail
Advertising
Promotional and informational materials
Publicity
Personal selling (trade shows, prospecting, hosting events)
Social Media
Steps to a Marketing Plan
Players and stakeholders
Assess competitiveness
Potential markets should be identified
Goals, objectives, strategies
Action plan
Implementation
Monitoring and evaluation
Adjustment
Four P's of marketing
,Price
Product
Promotion
Place
Types of risk in business
MOMS CFS
Market risk
Operating risk
Maturity risk
Start-up risk
Credit
Financial risk
Security risk
Types of development/redevelopment
Build to suit
Speculative development
Greenfield development
Redevelopment/reuse
How start ups differ from larger companies
Fewer employees
Flexible
Innovative
Stronger ties to the community
High need for capital
High failure rate
Roles of the ED practitioner
Analyst
Catalyst
Gap Filler
Advocate
Educator
Visionary
Ethics Champion
Workforce Development Boards Include These Stakeholders
Tech colleges and education
Municipal leaders
Business leaders
Appointees of local officials
Labor unions
Community organizations
Economic development orgs
One stop program partners
Key factors to a successful BRE program
Coordination of services
Focus on long term business clientele
Local firm knowledge
, Industry knowledge
Professional services
Results oriented
ED tools used in BRE programs
Marketing
Assistance with land and buildings
Financial assistance
Infrastructure
Access to technical resources
Workforce training and retraining
Export assistance
Energy assistance and compliance
Permitting and licensing
Incentives- tax and non tax
Technical assistance
Basic Real Estate Development Process
Pre-development
Feasibility (Market, Financial, Political)
Site and engineering analysis
Financing
Contractor negotiations and public approvals
Construction
Marketing
Building Occupancy and Management
Elements of business plan
Cover Sheet
Executive summary
Table of contents
Description of the business
Marketing strategy
Placement
Profiles of management
Descriptions of staff positions
Overall Schedule
Small businesses serve as
Property Owners and Renters
Employers
Economic Supporters
Providers of Economic Stability
Tax Revenue Generators
Types of technical business assistance
Finance
Business plan development
Marketing and selling strategies
Management assistance