MNM2615 Assignment 1 Semester 2 2023

- MNM2615 MARKETING IN AFRICA –


ASSIGNMENT 01

(Enzos Restaurant restaurant)

by

Name: Sibongile Student number: 31843395
Masuku




Date of submission:
2023-03-31

,DECLARATION BY STATEMENT


I Sibongile Masuku, student number 31843395 understand the consequences of
plagiarism & collusion and hereby declare that the work submitted for this report for
MNM2615 is my own work.

, Table of Contents
1. INTRODUCTION .............................................................................................................. 5

2. BACKGROUND AND KEY CONCEPTS .......................................................................... 5

2.1 QUESTION 1 .............................................................................................................. 6

2.1.1 The implications, growth and opportunity of BRICS ............................................. 6

2.1.2 Enzos Restaurant and the implications ................................................................ 7

2.2 QUESTION 2 .............................................................................................................. 8

2.2.1 Demography ........................................................................................................ 8

2.2.2 Size ...................................................................................................................... 8

2.2.3 Structure .............................................................................................................. 8

2.3 Enzos Restaurant and demography ........................................................................... 9

2.3.1 Population Size .................................................................................................... 9

2.3.2 Distribution ........................................................................................................... 9

2.3.3 Structure .............................................................................................................. 9

2.4 QUESTION 3 .............................................................................................................. 9

2.4.1 Migration and change in population in Africa. ....................................................... 9

2.4.2 Enzos Restaurant and migration and change .................................................... 10

2.5 QUESTION 4 ............................................................................................................ 11

2.5.1 African factor markets ........................................................................................ 11

2.5.2 Raw materials .................................................................................................... 13

2.5.3 Labour................................................................................................................ 13

2.5.4 Land ................................................................................................................... 14

2.6 Enzos Restaurant restaurant and African factor markets ......................................... 14

2.6.1 Land ................................................................................................................... 15

2.6.2 Capital................................................................................................................ 15

2.6.3 Raw materials .................................................................................................... 15

3. CONCLUSION ............................................................................................................... 15