LRM1501 ASS 1 2ND SEMESTER 2023
QUESTION 1:
Distinction between Quantitative and Qualitative Research Methodology
Quantitative Research Methodology:
Quantitative research methodology is a systematic approach that aims to gather
numerical data, analyze it using statistical techniques, and draw objective conclusions.
It focuses on quantifying variables and establishing relationships between them. Some
key characteristics of quantitative research include:
I. Data Collection: Quantitative research relies on structured data collection
methods, such as surveys, experiments, or observations with predetermined
categories. It emphasizes the use of standardized instruments and measures to
ensure consistency.
II. Sample Size: Quantitative research often involves large sample sizes to ensure
statistical validity and generalizability of findings to the broader population.
III. Statistical Analysis: Quantitative researchers use statistical techniques to analyze
data, such as descriptive statistics (mean, median, mode), inferential statistics (t-
tests, ANOVA), correlation analysis, and regression analysis.
IV. Objectivity: Quantitative research aims to minimize bias and subjectivity by using
pre-determined research designs, standardized data collection procedures, and
statistical analysis.
Example: A study measuring the impact of a new drug on blood pressure levels among
a large sample of participants. The researchers collect numerical data on blood
pressure readings before and after administering the drug and use statistical analysis to
determine the drug's effectiveness.
Qualitative Research Methodology:
Qualitative research methodology focuses on understanding and interpreting human
behavior, experiences, and meanings in a particular context. It involves collecting non-
QUESTION 1:
Distinction between Quantitative and Qualitative Research Methodology
Quantitative Research Methodology:
Quantitative research methodology is a systematic approach that aims to gather
numerical data, analyze it using statistical techniques, and draw objective conclusions.
It focuses on quantifying variables and establishing relationships between them. Some
key characteristics of quantitative research include:
I. Data Collection: Quantitative research relies on structured data collection
methods, such as surveys, experiments, or observations with predetermined
categories. It emphasizes the use of standardized instruments and measures to
ensure consistency.
II. Sample Size: Quantitative research often involves large sample sizes to ensure
statistical validity and generalizability of findings to the broader population.
III. Statistical Analysis: Quantitative researchers use statistical techniques to analyze
data, such as descriptive statistics (mean, median, mode), inferential statistics (t-
tests, ANOVA), correlation analysis, and regression analysis.
IV. Objectivity: Quantitative research aims to minimize bias and subjectivity by using
pre-determined research designs, standardized data collection procedures, and
statistical analysis.
Example: A study measuring the impact of a new drug on blood pressure levels among
a large sample of participants. The researchers collect numerical data on blood
pressure readings before and after administering the drug and use statistical analysis to
determine the drug's effectiveness.
Qualitative Research Methodology:
Qualitative research methodology focuses on understanding and interpreting human
behavior, experiences, and meanings in a particular context. It involves collecting non-
