The Granite Guys Business Plan
Business Management Capstone (Western Governors
University)
, Business Capstone Business plan Version page 1
The Granite Guys L.L.C. Business Plan
Owner/Operating Manager
, Business Capstone Business plan Version page 2
A. Executive Summary................................................................................................................4
A1. Company Identification.........................................................................................................4
A2. Mission of the Company.......................................................................................................4
A3. Business Goals......................................................................................................................4
A4. Keys to Success.....................................................................................................................5
B. Company Summary................................................................................................................6
B1. Industry History.....................................................................................................................6
B2. Legal Form of Ownership......................................................................................................7
B3. Location and Facilities...........................................................................................................7
B4. Management Structure...........................................................................................................8
B5. Products and Services..........................................................................................................11
C. Market Analysis....................................................................................................................12
C1. Target Market.....................................................................................................................12
C2. Industry Analysis................................................................................................................13
C3. SWOT Analysis..................................................................................................................16
D. Market Strategy......................................................................................................................18
D1. 4Ps....................................................................................................................................118
D2. Price List.............................................................................................................................21
D3. Promotional Strategy..........................................................................................................21
D4. Sales Forecast.....................................................................................................................23
E. Implementation Strategy........................................................................................................25
E1. Overall Strategy...................................................................................................................25
, Business Capstone Business plan Version page 3
E2. Monitoring Plan...................................................................................................................27
F. Financial Statements and Projections....................................................................................29
F1. Forecasted Profit and Loss Statement..................................................................................29
F2. Forecasted Balance Sheet.....................................................................................................29
G. Financial Report......................................................................................................................30
G1. Financial Projections...........................................................................................................30
G2. Financial Position................................................................................................................31
G3. Estimated Capital/Investment Needs...................................................................................31
H. References...............................................................................................................................33
Business Management Capstone (Western Governors
University)
, Business Capstone Business plan Version page 1
The Granite Guys L.L.C. Business Plan
Owner/Operating Manager
, Business Capstone Business plan Version page 2
A. Executive Summary................................................................................................................4
A1. Company Identification.........................................................................................................4
A2. Mission of the Company.......................................................................................................4
A3. Business Goals......................................................................................................................4
A4. Keys to Success.....................................................................................................................5
B. Company Summary................................................................................................................6
B1. Industry History.....................................................................................................................6
B2. Legal Form of Ownership......................................................................................................7
B3. Location and Facilities...........................................................................................................7
B4. Management Structure...........................................................................................................8
B5. Products and Services..........................................................................................................11
C. Market Analysis....................................................................................................................12
C1. Target Market.....................................................................................................................12
C2. Industry Analysis................................................................................................................13
C3. SWOT Analysis..................................................................................................................16
D. Market Strategy......................................................................................................................18
D1. 4Ps....................................................................................................................................118
D2. Price List.............................................................................................................................21
D3. Promotional Strategy..........................................................................................................21
D4. Sales Forecast.....................................................................................................................23
E. Implementation Strategy........................................................................................................25
E1. Overall Strategy...................................................................................................................25
, Business Capstone Business plan Version page 3
E2. Monitoring Plan...................................................................................................................27
F. Financial Statements and Projections....................................................................................29
F1. Forecasted Profit and Loss Statement..................................................................................29
F2. Forecasted Balance Sheet.....................................................................................................29
G. Financial Report......................................................................................................................30
G1. Financial Projections...........................................................................................................30
G2. Financial Position................................................................................................................31
G3. Estimated Capital/Investment Needs...................................................................................31
H. References...............................................................................................................................33
