MNM4801 2023 062621185/0680538213/0717513144
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE MCQ BANK
IS NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNM4801.
WE BELIEVE THIS WILL BE A GOOD STARTING POINT AS IT WAS PREPARED BY
OUR TEAM OF PROFESSIONAL PRIVATE TUTORS WHO ARE EXPERTS IN THE
FIELD, AND IT WAS PREPARED USING VARIOUS SOURCES.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI,
MNMs, MNO, MNPs, FIN, PUBs, MNMs, SCHs, ORGs among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION
PREPARATION, RESEARCH AND RESEARCH PROPOSALS, DISSERTATION
EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ,
UP etc
For any enquiries the following numbers can be used for calling, sms, whatsapp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053
8213/0717 513 144 or email
, MNM4801 2023 062621185/0680538213/0717513144
Table of Contents
Lift airline company profile ................................................................................................. 3
Brief history ....................................................................................................................... 3
Discuss the following two contemporary marketing issues as marketing strategies: .......... 3
a) Micro-influencer on Instagram .................................................................................... 3
b) TikTok video marketing in relation to Lift Airline. ......................................................... 4
3) Conduct desk research on both these marketing strategies and provide a detailed
background discussion on each strategy and include at least three academic definitions of the
concepts. .............................................................................................................................. 4
Content Marketing Strategy: .............................................................................................. 4
Influencer Marketing Strategy: ........................................................................................... 5
4) Develop one detailed objective, which must adhere to the SMART principle for each strategy
of Lift Airline relating to brand awareness and market growth; and explain the objective (so,
state and explain it). .............................................................................................................. 5
Detailed Objectives for Lift Airline: .................................................................................. 5
Content Marketing Objective: ............................................................................................ 5
Influencer Marketing Objective: ......................................................................................... 6
5) Based on your understanding of the two strategies, you need to advise Lift Airline on which
one of the two strategies will be the most appropriate for them to use to achieve the stated
objective. Motivate your decision based on the benefits and/or advantages and disadvantages
of the recommended strategy. ............................................................................................... 6
Influencer Marketing: ......................................................................................................... 6
Advantages: ................................................................................................................... 6
Disadvantages: .............................................................................................................. 6
Content Marketing: ............................................................................................................ 6
Advantages: ................................................................................................................... 7
6) Develop a detailed action plan for the specific strategy of choice. The action plan must focus
on five steps: the budget, goals and audience, the specific platform, identifying and selecting
the influencers and monitoring the campaign. ....................................................................... 7
Action Plan for Content Marketing: .................................................................................... 7
References ........................................................................................................................... 9
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE MCQ BANK
IS NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNM4801.
WE BELIEVE THIS WILL BE A GOOD STARTING POINT AS IT WAS PREPARED BY
OUR TEAM OF PROFESSIONAL PRIVATE TUTORS WHO ARE EXPERTS IN THE
FIELD, AND IT WAS PREPARED USING VARIOUS SOURCES.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI,
MNMs, MNO, MNPs, FIN, PUBs, MNMs, SCHs, ORGs among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION
PREPARATION, RESEARCH AND RESEARCH PROPOSALS, DISSERTATION
EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ,
UP etc
For any enquiries the following numbers can be used for calling, sms, whatsapp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053
8213/0717 513 144 or email
, MNM4801 2023 062621185/0680538213/0717513144
Table of Contents
Lift airline company profile ................................................................................................. 3
Brief history ....................................................................................................................... 3
Discuss the following two contemporary marketing issues as marketing strategies: .......... 3
a) Micro-influencer on Instagram .................................................................................... 3
b) TikTok video marketing in relation to Lift Airline. ......................................................... 4
3) Conduct desk research on both these marketing strategies and provide a detailed
background discussion on each strategy and include at least three academic definitions of the
concepts. .............................................................................................................................. 4
Content Marketing Strategy: .............................................................................................. 4
Influencer Marketing Strategy: ........................................................................................... 5
4) Develop one detailed objective, which must adhere to the SMART principle for each strategy
of Lift Airline relating to brand awareness and market growth; and explain the objective (so,
state and explain it). .............................................................................................................. 5
Detailed Objectives for Lift Airline: .................................................................................. 5
Content Marketing Objective: ............................................................................................ 5
Influencer Marketing Objective: ......................................................................................... 6
5) Based on your understanding of the two strategies, you need to advise Lift Airline on which
one of the two strategies will be the most appropriate for them to use to achieve the stated
objective. Motivate your decision based on the benefits and/or advantages and disadvantages
of the recommended strategy. ............................................................................................... 6
Influencer Marketing: ......................................................................................................... 6
Advantages: ................................................................................................................... 6
Disadvantages: .............................................................................................................. 6
Content Marketing: ............................................................................................................ 6
Advantages: ................................................................................................................... 7
6) Develop a detailed action plan for the specific strategy of choice. The action plan must focus
on five steps: the budget, goals and audience, the specific platform, identifying and selecting
the influencers and monitoring the campaign. ....................................................................... 7
Action Plan for Content Marketing: .................................................................................... 7
References ........................................................................................................................... 9
