MARKETING 3340 FINAL EXAM REVIEW FALL 2023

Alternative Growth Strategies: • Marketing Penetration • Market Development • Product Development • Diversification Alternative Consolidation Strategies: • Harvesting • Pruning • Retrenchment • Divestment Final Exam Review Product Life Cycle: • Introduction • Growth • Maturity • Decline Branding: • Multiproduct vs. Multibranding • Private, Mixed, Sub-branding, Co-Branding • Line vs. Brand Extensions Final Exam Review Variables for Market Segmentation • Demographics • Geographic • Benefits • Psychographics • Lifestyle (Opinions, Interests, Activities) • Behavioral: Usage and Commitment – Heavy/Medium/Light Users and Nonusers – Brand-loyal users, Switchers/Variety seekers, Emergent Consumers Final Exam Review Distribution • Direct vs. Indirect Channels • Dual Distribution Producer of consumer products and services Agent Ultimate consumers Wholesaler Retailer Retailer Retailer Wholesaler Vertical Marketing Systems: •Corporate VMS Forward and Backward Integration •Contractual VMS Franchising •Administered Horizontal and Vertical Conflict in Marketing Channel  Final Exam Review Final Exam Review Value vs. Value-Pricing Costs •Psychological •Temporal •Monetary Benefits •Functional •Social •Personal