, ENG 2602
The internet has become a breeding ground for numerous adverts as
various brands try to capture the attention of their target audience. In
this essay, I will be analyzing the content of an advertisement for the
perfume brand Chanel titled "Chance Eau Vive." The target audience for
this advert is primarily young females. The purpose of this
advertisement is to persuade the target audience to buy "Chance
Eau Vive" perfumes.
The intended target audience of the advert is women who are young
and adventurous. This is informed by the use of youthful models, bright
colors, and active situations in the background. An example from the
text that supports the intended target audience is: "A burst of energy
that will keep you spirited all day. With Chance Eau Vive, Chanel
reinvents the floral scent to reflect a confidence and vitality that's
irresistible. Perfect for the modern and dynamic woman." This
description is specifically tailored to a youthful, energetic, and
confident woman.
The advert consists of a short video that showcases the perfume. The
video begins with a young lady in a classic Chanel outfit holding a bottle
of "Chance Eau Vive." The text is about promoting Chance Eau Vive
perfume through advertisements. The aspects of the text that reveal its
topic are the description of the perfume's characteristics, the use of
sensory descriptors, and the suggestion that wearing the perfume can
evoke a carefree and energetic lifestyle.
In the background, there is an upbeat song playing that complements
the persona of the model. She splashes the perfume on herself, and we
The internet has become a breeding ground for numerous adverts as
various brands try to capture the attention of their target audience. In
this essay, I will be analyzing the content of an advertisement for the
perfume brand Chanel titled "Chance Eau Vive." The target audience for
this advert is primarily young females. The purpose of this
advertisement is to persuade the target audience to buy "Chance
Eau Vive" perfumes.
The intended target audience of the advert is women who are young
and adventurous. This is informed by the use of youthful models, bright
colors, and active situations in the background. An example from the
text that supports the intended target audience is: "A burst of energy
that will keep you spirited all day. With Chance Eau Vive, Chanel
reinvents the floral scent to reflect a confidence and vitality that's
irresistible. Perfect for the modern and dynamic woman." This
description is specifically tailored to a youthful, energetic, and
confident woman.
The advert consists of a short video that showcases the perfume. The
video begins with a young lady in a classic Chanel outfit holding a bottle
of "Chance Eau Vive." The text is about promoting Chance Eau Vive
perfume through advertisements. The aspects of the text that reveal its
topic are the description of the perfume's characteristics, the use of
sensory descriptors, and the suggestion that wearing the perfume can
evoke a carefree and energetic lifestyle.
In the background, there is an upbeat song playing that complements
the persona of the model. She splashes the perfume on herself, and we
