MNB3701
Principles of Global Business Management
REPORT 2, 3 and 4
(UNIQUE NUMBER:)
by
()
DEPARTMENT BUSINESS MANAGEMENT
BMZ Academy 0612621185/0717513144/0680538213
i
, BMZ Academy
DECLARATION
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Declaration of own work
I hereby declare that the material which I now submit for this assessment is entirely
my own work and has not been taken from the work of others. Work that was
constructed from other sources has been duly referenced.
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BMZ Academy 0612621185/0717513144/0680538213
ii
, BMZ Academy
Table of Contents
Executive summary ........................................................................................................................... 1
Background of Apple Inc. ................................................................................................................ 1
Institution-based view ........................................................................................................................... 3
Formal institutional framework............................................................................................................. 3
Informal institutional frameworks ........................................................................................................ 6
Resource based view ........................................................................................................................ 1
Appraisal of Resources owned by Apple Inc. ........................................................................ 1
VRIO evaluation of resources ..................................................................................................... 3
Strategic implication ......................................................................................................................... 3
Challenges trading internationally ................................................................................................ 4
Implication to management ............................................................................................................. 5
Foreign Direct Investment (FDI) evaluation ................................................................................ 5
Exchange rates ........................................................................................................................................ 1
Fluctuations in exchange rates and currency risk exposures ............................................................... 1
Strategies to manage exchange rate fluctuations ................................................................................... 2
Global, regional and bilateral economic integration ............................................................................... 3
Conclusion ........................................................................................................................................... 3
References ........................................................................................................................................... 4
Revisions to assignment 2 .............................................................................................................. 5
BMZ Academy 0612621185/0717513144/0680538213
iii