DPR3702 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED

DPR3702 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED Answers, guidelines, workings and references..... ....................................................... 1. Campaign organisation [10 marks] 1.1 Identify one campaign organisation in South Africa. Justify, by way of providing its objectives, why you have identified it as a campaign organisation. (5 marks) 1.2 Identify one pressure group in South Africa, and provide its strategic objectives to justify why it is a pressure group and which public policy they aim to influence. (5 marks) 2. Building consensus [12 marks] 2.1 You have been appointed by the Phalaborwa Mining Company (PMC) to facilitate dialogue between the trade unions and the mining management. Identify and discuss the four principles underpinning communication in consensus public relations. Use practical examples to demonstrate the application of these principles. 3. Practical guidelines for public relations practitioners working in campaigning organisations [4 marks] 3.1 You have been requested by the National Union of Mine Workers (NUMW) to brief their public relations officer (PRO). Advise him/her on four practical guidelines that can be applied in their new portfolio. 4. Strategic planning in public relations [14 marks] Strategic planning in public relations provides a foundation for every public relation plan. This process is based on the assessment of the organisational strategic direction (Lattimore, Baskin, Heiman & Toth, 2012). Planning moves public relations from being a reactionary to a proactive process. 4.1 You have been appointed by the Independent Election Commission (IEC) to develop a public relations plan for their 2024 election registration campaign, to assist them in increasing the number of registered voters in South Africa. Your plan must consist of the following items: • Research: Conduct research about the IEC voter registration in South Africa and on voter apathy, and summarise, in one paragraph, your findings. Please reference your work . (4 marks) • Objectives: Provide two objectives of this plan, guided by the request from the IEC. (2 marks) • Programming: Provide an action plan for your plan that details the series of events you will use to achieve the objectives. (6 marks) • Evaluation: Explain how you will evaluate your plan to ensure that your objectives have been achieved. (2 marks) 5. Self-reflection [5 marks] • Please write a short paragraph to explain what you have learnt from this unit. • What were the challenges you encountered as you worked through the learning unit? UNIT 2: PUBLIC SECTOR COMMUNICATION/ GOVERNMENT COMMUNICATION 6. Policy and political communication [6 marks] Using the two pictures below, discuss the difference between policy communication and political communication. Picture 1. Presidency of South Africa Presidency | South Africa @PresidencyZA Picture 2: African National Congress @MYANC 7. Public communication campaigns [6 marks] 7.1 Discuss the difference between a public communication campaign and public information campaign. (4 marks) 7.2 Identify one public communication campaign in South Africa. (2 marks) 8. Communication process [10 marks] 8.1 You have been appointed as the communication manager for the IEC and the Chief Electoral Officer has requested you to brief the management about the voter registration campaign. You have been asked to provide 5 communication channels you will use to give publicity to the voter registration campaign. Identify the 5 communication channels and motivate why you will use each one of them. 9. Government communication COVID-19 strategy [13 marks] Use the “Government Communication COVID-19 Strategy”, on myUnisa, under Additional Resources, to answer the questions below: 9.1 Identify the three main government communication COVID-19 strategic objectives. (3 marks) 9.2 Discuss the integrated communication strategy of the COVID-19 communication strategic plan.