This document contains workings, explanations and solutions to the MNM2615 Assignment 1 Semester 1 2026. For assistance call or us on ..................Before you answer Assignment 01, as a marketing consultant you are required to identify an SME/SMME in your neighbourhood on which you will base Assignment 01. Then, visit the chosen/identified SME/SMME and have a discussion with the owner or manager of the enterprise about implications, growth, opportunity of BRICS, demography, migration and change in population in Africa, and African factor markets. After the discussion with the owner of the chosen/identified SME/SMME, you are required to provide a brief summary of the following: (a) background of the chosen/identified SME/SMME (b) introducing the following key concepts about implications, growth and opportunity of BRICS, demography, migration and change in population in Africa, and African factor markets Background and key concepts should not be more than half a page (5 marks for the background and key concepts). (5) The second section of your report must address the following questions: QUESTION 1 Provide a summary of the implications, growth and opportunity of BRICS (5 marks for the theoretical discussions) and also include practical examples of how the implications can affect the identified SME/SMME (5 marks for the practical application). (10) QUESTION 2 Describe the demography of the chosen SME/SMME (5 marks for the theoretical discussions) and practically indicate the population size, distribution and the structure of the chosen SME/SMME (10 marks for the practical application). (15) QUESTION 3 Illustrate the migration and change in population in Africa and justify how migration and change in population can affect/influence your chosen SME (5 marks for the theoretical discussions and 10 marks for the practical application). (15) QUESTION 4 (a) Discuss African factor markets that are generally underdeveloped, thereby limiting their support for or contribution to business growth and development (5 marks for the theoretical discussions). (b) Provide practical applications to illustrate how African factor markets – discussed in question 4(a) above – have an impact on the chosen SME/SMME (10 marks for the practical application). (15) Address the following as technical care and presentation: Track changes are stopped and accepted. The table of content is included. An introduction and conclusion are included. The document is reader friendly (headings and sub-headings). The correct referencing technique (in-text references and reference list) is used.
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