MNG3701 assignment 2 (2023)
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Table of Contents
Introduction............................................................................................................................. 3
Question 1.............................................................................................................................. 3
1a. the various methods to analyse the internal environment.................................................3
1b. an internal environmental analysis................................................................................4
Question 2.............................................................................................................................. 7
2a. the strategic importance of analysing the external environment....................................7
2b. Several methods can be employed to analyze the external environment......................7
PESTEL analysis.............................................................................................................7
SWOT analysis................................................................................................................ 7
Porter's Five Forces........................................................................................................8
Question 3.............................................................................................................................. 8
3a macro environment........................................................................................................8
a. Political........................................................................................................................ 9
b. Economic.................................................................................................................... 9
c. Socio-cultural...............................................................................................................9
d. Technological............................................................................................................ 10
e. Legal......................................................................................................................... 10
f. Environmental............................................................................................................ 10
g. Global........................................................................................................................ 10
3b. Market Environment....................................................................................................11
a. Customers................................................................................................................. 11
b. Competitors............................................................................................................... 11
c. Labour Market........................................................................................................... 12
d. Unions....................................................................................................................... 12
e. Intermediaries............................................................................................................ 12
f. Suppliers.................................................................................................................... 12
Question 4............................................................................................................................ 13