MNE3702 Exam May/June 2016 Expert Solutions

MNE 3702 PAST EXAM MAY-JUME 2016 MODEL ANSWERS


CORPORATE ENTREPRENEURSHIP
MNE 3702


MNE3702 PAST EXAM MAY-JUNE 2016 MODEL ANSWERS




1

,MNE 3702 PAST EXAM MAY-JUME 2016 MODEL ANSWERS




2

, MNE 3702 PAST EXAM MAY-JUME 2016 MODEL ANSWERS




Listed below are extracts from the case study that connect to the three dimensions of
corporate entrepreneurship

 Hallmark takes creativity and innovation seriously.
 Philosophy, work environment and development programs are designed to
encourage creative thinking.
 800 in house creative staff are based at their headquarters in Kansas.
 Hallmark design about 19000 new greeting cards every year
 Hallmark have creative renewal program for their staff
 Hold regular creative brainstorming sessions
 Hallmark also organises research visits to overseas countries
 The company takes trend-spotting seriously and employs staff to constantly scan the
environment to monitor new developments. Innovations include e-cards that can be
sent via Hallmark’s own website

Corporate entrepreneurship is reflected in top management’s risk taking with regard to
investment decisions and strategic actions in the face of uncertainty, the extensiveness and
frequency of product innovation, the related tendency toward technological leadership and
the pioneering nature of the firm, as is evident in the propensity to compete aggressively
and proactively with industry rivals.




The three dimensions of corporate entrepreneurship are:

3