Chapter 4
Research and presenting data:
What is business communication?
- Business communication can be defined as all communication that takes place in any business context.
Concept of business communication:
• A two-way process where information is sent by one person and received and interpreted by another
person, that may or may not give feedback on the original message.
Filters that may lead to a message being misconducted:
1. Language barriers > where people use jargon or slang or the use of acronyms.
2. Cultural differences >
3. Physical noise > message being not heard or message may be interpreted wrong.
4. Physiological factors >
What makes good communication skills such an asset in the world of
business?
• Clear logical communication allows you to get your ideas across to your
target audience.
• Management communicating the vision, to employees in order to ensure
buy-in from all.
Different forms of business communication
- Communication can be verbal or non – verbal.
1. Verbal communication: does not refer to oral communication but includes other forms such as
where words {written/spoken} are used to transfer the message.
2. Non – verbal communication: Does not use any words to communicate and may include body
language or various forms of graphics.
Different types of verbal communication:
➢ Business plan.
➢ Telephone.
➢ Electronic media.
➢ Business letters.
➢ Business magazines.
➢ Oral presentation.
➢ Business reports.
, Telephonic communication:
- This allows business to pursue new clients to give feedback to current
customers or allows customers to phone in and obtain information of
products and services.
Business letters and statements:
- Mailed to customers to give them information like amount due on an account
or launch of new product.
Electronic media:
- Used to promote certain products or to create incentivized word of mouth.
Business magazine:
- Promote business or even products services.
Examples of business communication >
1. The letter that the managers personal assistant sends out to a staff
member.
2. The e-mail between colleagues sharing ideas or confirming a meeting.
Oral presentation:
- Used in businesses to inform people about upcoming events or to give feedback
about certain issues.
Research and presenting data:
What is business communication?
- Business communication can be defined as all communication that takes place in any business context.
Concept of business communication:
• A two-way process where information is sent by one person and received and interpreted by another
person, that may or may not give feedback on the original message.
Filters that may lead to a message being misconducted:
1. Language barriers > where people use jargon or slang or the use of acronyms.
2. Cultural differences >
3. Physical noise > message being not heard or message may be interpreted wrong.
4. Physiological factors >
What makes good communication skills such an asset in the world of
business?
• Clear logical communication allows you to get your ideas across to your
target audience.
• Management communicating the vision, to employees in order to ensure
buy-in from all.
Different forms of business communication
- Communication can be verbal or non – verbal.
1. Verbal communication: does not refer to oral communication but includes other forms such as
where words {written/spoken} are used to transfer the message.
2. Non – verbal communication: Does not use any words to communicate and may include body
language or various forms of graphics.
Different types of verbal communication:
➢ Business plan.
➢ Telephone.
➢ Electronic media.
➢ Business letters.
➢ Business magazines.
➢ Oral presentation.
➢ Business reports.
, Telephonic communication:
- This allows business to pursue new clients to give feedback to current
customers or allows customers to phone in and obtain information of
products and services.
Business letters and statements:
- Mailed to customers to give them information like amount due on an account
or launch of new product.
Electronic media:
- Used to promote certain products or to create incentivized word of mouth.
Business magazine:
- Promote business or even products services.
Examples of business communication >
1. The letter that the managers personal assistant sends out to a staff
member.
2. The e-mail between colleagues sharing ideas or confirming a meeting.
Oral presentation:
- Used in businesses to inform people about upcoming events or to give feedback
about certain issues.
