Samenvatting Retail Marketing, 3e jaar Bedrijfsmanagement: Marketing aan Artevelde Hogeschool
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Course
Retail Marketing
Institution
Arteveldehogeschool (Artevelde)
Een volledige samenvatting van de cursus Retail Marketing voor het 3e jaar bedrijfsmanagement: marketing aan Artevelde Hogeschool te Gent. Omvat alle leerstof dat in de les verteld is inclusief alle retail trends!
, Assortimentsbepaling.......................................................................................................................10
Categorie management................................................................................................................10
Merktsoorten & private labels......................................................................................................12
Prijs.......................................................................................................................................................13
Positioneringsmatrix.........................................................................................................................13
Prijsstrategie.....................................................................................................................................14
Prijs & E -c commerce...................................................................................................................14
Plaats....................................................................................................................................................14
Locatie..............................................................................................................................................15
Basis van doelgroep..........................................................................................................................15
Presentatie...........................................................................................................................................15
Winkelpresentatie/ Lay-out..............................................................................................................15
Persoonlijke verkoop....................................................................................................................15
Zelfbediening................................................................................................................................15
Mengvormen Persoonlijke verkoop & zelfbediening....................................................................16
Store design......................................................................................................................................16
Lay-out winkel..............................................................................................................................16
In store promotion...........................................................................................................................17
Type presentatie...........................................................................................................................17
4 beslissingsniveau’s.....................................................................................................................17
Trends in retail......................................................................................................................................18
Retail DNA model.............................................................................................................................18
Trends...............................................................................................................................................18
Conscious commerce....................................................................................................................18
Circular commerce........................................................................................................................19
Peer-to-peer commerce & contact commerce.............................................................................19
Delivery commerce.......................................................................................................................19
Experience commerce..................................................................................................................19
Platform commerce......................................................................................................................19
Convenience commerce...............................................................................................................20
Social commerce...........................................................................................................................20
Ambient commerce......................................................................................................................20
Instant commerce.........................................................................................................................20
Digital commerce..........................................................................................................................20
Design commerce.........................................................................................................................20
Impact...............................................................................................................................................20
, Sustainability........................................................................................................................................21
The GAP............................................................................................................................................21
Food waste.......................................................................................................................................22
Packaging/ verpakking..................................................................................................................22
Campaigns/ campagnes....................................................................................................................22
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