OBS 124
Unit 4: Promoting Effective Communication
Communication and Management
Communication: The sharing of information between two or more individuals or groups to
reach a common understanding
Managers can increase efficiency by updating the production process to take advantage of new
and more efficient technologies
Improving quality hinges on effective communication
Good communication can also help increase responsiveness to customers
Innovation requires effective communication
The communication Process
Consists of two phases
o Transmission phase: Information is shared between two or more individuals or groups
o Feedback phase: A common understanding is ensured
Sender: The person or group wishing to share information
Message: The information that a sender wants to share
Encoding: Translating a message into understandable symbols or language
Noise: Anything that hampers any stage of the communication process
Receiver: The person or group for whom a message is intended
Medium: The pathway through which an encoded message is transmitted to a receiver
Decoding: Interpreting and trying to make sense of a message
Verbal communication: The encoding of messages into words, either written or spoken
Nonverbal communication: The encoding of messages by means of facial expressions body
language, and style of dress
The Role of Perception in Communication
Perception: The process through which people select, organize, and interpret what they see,
hear, touch, smell and taste to give meaning and order to the world around them
Unit 4: Promoting Effective Communication
Communication and Management
Communication: The sharing of information between two or more individuals or groups to
reach a common understanding
Managers can increase efficiency by updating the production process to take advantage of new
and more efficient technologies
Improving quality hinges on effective communication
Good communication can also help increase responsiveness to customers
Innovation requires effective communication
The communication Process
Consists of two phases
o Transmission phase: Information is shared between two or more individuals or groups
o Feedback phase: A common understanding is ensured
Sender: The person or group wishing to share information
Message: The information that a sender wants to share
Encoding: Translating a message into understandable symbols or language
Noise: Anything that hampers any stage of the communication process
Receiver: The person or group for whom a message is intended
Medium: The pathway through which an encoded message is transmitted to a receiver
Decoding: Interpreting and trying to make sense of a message
Verbal communication: The encoding of messages into words, either written or spoken
Nonverbal communication: The encoding of messages by means of facial expressions body
language, and style of dress
The Role of Perception in Communication
Perception: The process through which people select, organize, and interpret what they see,
hear, touch, smell and taste to give meaning and order to the world around them
