MNG3702
Assignment 2
(Solutions) Semester
2 (2022) (161138)
, Stuvia.com - The study-notes marketplace
MNG3702
Assessment 02
Read the Tesla Inc. and Twitter case studies thoroughly to answer the questions that follow. All the
questions are based on these case studies. Please ensure that you read the questions carefully
before you commence answering. In addition, please take the mark allocation of each question into
consideration when answering this exam question paper.
PLEASE NOTE
No emailed assessment submissions will be accepted.
No late submissions will be accepted.
Tesla Inc.
Tesla Inc. is an American electric vehicle company that seeks to eliminate the use of fossil fuels and aid
the world’s transition to sustainable energy. Tesla designs and manufactures electric vehicles (electric
cars and trucks), battery energy storage from home grid-scale, solar panels and solar roof tiles and
related products and services. Tesla is one of the world's most valuable companies and remains the
world's most valuable automaker with a market capitalization of more than US$600 billion.
Company values
Tesla’s core values comprise ‘doing the best, taking risks, respect, constant learning, and environmental
consciousness.’ The company applies these values as the principles that govern the overall attitudes and
practices of all stakeholders and its workforce. The emphasis on performance is a value that has seen
Tesla advance technological-wise, as the company also encourages its employees to take calculated risks
while driving innovations. In addition, the success recorded by Tesla so far has a lot to do with the
corporation promoted by respect among the different players that meet the company. Such a conducive
setting boosts the overall learning of everyone, and this translates to outputs that agree with the
environmental protection principles at Tesla.
Vision statement
Tesla’s vision statement is ‘to create the most compelling car company of the 21st century by driving the
world’s transition to electric vehicles. This vision acknowledges that the world has come to an era where
1
Downloaded by: m |
Distribution of this document is illegal
, Stuvia.com - The study-notes marketplace
MNG3702
Assessment 02
only renewable energy should be prioritised. Its mission statement is ‘to accelerate the world’s
transition to sustainable energy.’
Mission statement
The mission statement by Tesla shows the shift towards business approaches that are more futuristic.
The focus on sustainability indicates the compliance of the company with global demands of business
methods that align with calls for green energy. Tesla adopted this mission statement after abandoning
the earlier one whose focus was on transitioning the world to sustainable transport.
Tesla has over 70,000 employees and five large facilities in the United States, China, and Europe, and 35
office locations across 9 countries. With over 499,000 units of electric vehicles sold globally, the iconic
automotive company has played a huge role in achieving clean energy.
Management Style
Elon Musk, co-founder of Tesla, is known for his unconventional personality and one-of-a-kind
leadership style, greatly impacts the way he builds company culture. His management style has the
following key characteristics:
• Reducing meeting sizes. The number of attendees at every Tesla meeting is kept small. Top
contributors are allowed in the discussion and are also permitted to leave if they don’t find
these meetings helpful to them or have nothing to contribute at the time. On most occasions,
these meetings usually include 4 to 6 people who have value offering at the meeting. The
company believes in the importance of productivity and time management. Musk prefers that
employees be engaged in productive tasks instead of spending long hours in a meeting where
they are not particularly needed.
• Skip-level meetings. According to Musk, more layers of communication impart errors and lead to
information loss. So, he encourages the act of skip-level meetings to get the pure information he
needs. This also reduces the limits imposed on direct interaction experienced in big
organisations.
• Broad spans of control. Employees aren’t restricted and confined by rules at Tesla. Every
employee is encouraged to do their jobs how they deem fit, as long as it yields positive results.
By endorsing employees’ freedom, Tesla allows them to get innovative and creative to take
actions that are contributory to the company’s growth. Tesla invests a lot in its employees by
partnering with experts to train them. Only top leaders and managers are allowed to host
training programs for employees’ development.
• Trust and responsibility. Employees at Tesla are given a lot of responsibility and are trusted to
handle the situation perfectly. Musk only hires motivated and smart people; hence, he has high
expectations and standards. The educational background of its employees doesn’t matter as
long as they have a track record of exceptional achievement. Employees at all levels are to carry
2
Downloaded by: m |
Distribution of this document is illegal
Assignment 2
(Solutions) Semester
2 (2022) (161138)
, Stuvia.com - The study-notes marketplace
MNG3702
Assessment 02
Read the Tesla Inc. and Twitter case studies thoroughly to answer the questions that follow. All the
questions are based on these case studies. Please ensure that you read the questions carefully
before you commence answering. In addition, please take the mark allocation of each question into
consideration when answering this exam question paper.
PLEASE NOTE
No emailed assessment submissions will be accepted.
No late submissions will be accepted.
Tesla Inc.
Tesla Inc. is an American electric vehicle company that seeks to eliminate the use of fossil fuels and aid
the world’s transition to sustainable energy. Tesla designs and manufactures electric vehicles (electric
cars and trucks), battery energy storage from home grid-scale, solar panels and solar roof tiles and
related products and services. Tesla is one of the world's most valuable companies and remains the
world's most valuable automaker with a market capitalization of more than US$600 billion.
Company values
Tesla’s core values comprise ‘doing the best, taking risks, respect, constant learning, and environmental
consciousness.’ The company applies these values as the principles that govern the overall attitudes and
practices of all stakeholders and its workforce. The emphasis on performance is a value that has seen
Tesla advance technological-wise, as the company also encourages its employees to take calculated risks
while driving innovations. In addition, the success recorded by Tesla so far has a lot to do with the
corporation promoted by respect among the different players that meet the company. Such a conducive
setting boosts the overall learning of everyone, and this translates to outputs that agree with the
environmental protection principles at Tesla.
Vision statement
Tesla’s vision statement is ‘to create the most compelling car company of the 21st century by driving the
world’s transition to electric vehicles. This vision acknowledges that the world has come to an era where
1
Downloaded by: m |
Distribution of this document is illegal
, Stuvia.com - The study-notes marketplace
MNG3702
Assessment 02
only renewable energy should be prioritised. Its mission statement is ‘to accelerate the world’s
transition to sustainable energy.’
Mission statement
The mission statement by Tesla shows the shift towards business approaches that are more futuristic.
The focus on sustainability indicates the compliance of the company with global demands of business
methods that align with calls for green energy. Tesla adopted this mission statement after abandoning
the earlier one whose focus was on transitioning the world to sustainable transport.
Tesla has over 70,000 employees and five large facilities in the United States, China, and Europe, and 35
office locations across 9 countries. With over 499,000 units of electric vehicles sold globally, the iconic
automotive company has played a huge role in achieving clean energy.
Management Style
Elon Musk, co-founder of Tesla, is known for his unconventional personality and one-of-a-kind
leadership style, greatly impacts the way he builds company culture. His management style has the
following key characteristics:
• Reducing meeting sizes. The number of attendees at every Tesla meeting is kept small. Top
contributors are allowed in the discussion and are also permitted to leave if they don’t find
these meetings helpful to them or have nothing to contribute at the time. On most occasions,
these meetings usually include 4 to 6 people who have value offering at the meeting. The
company believes in the importance of productivity and time management. Musk prefers that
employees be engaged in productive tasks instead of spending long hours in a meeting where
they are not particularly needed.
• Skip-level meetings. According to Musk, more layers of communication impart errors and lead to
information loss. So, he encourages the act of skip-level meetings to get the pure information he
needs. This also reduces the limits imposed on direct interaction experienced in big
organisations.
• Broad spans of control. Employees aren’t restricted and confined by rules at Tesla. Every
employee is encouraged to do their jobs how they deem fit, as long as it yields positive results.
By endorsing employees’ freedom, Tesla allows them to get innovative and creative to take
actions that are contributory to the company’s growth. Tesla invests a lot in its employees by
partnering with experts to train them. Only top leaders and managers are allowed to host
training programs for employees’ development.
• Trust and responsibility. Employees at Tesla are given a lot of responsibility and are trusted to
handle the situation perfectly. Musk only hires motivated and smart people; hence, he has high
expectations and standards. The educational background of its employees doesn’t matter as
long as they have a track record of exceptional achievement. Employees at all levels are to carry
2
Downloaded by: m |
Distribution of this document is illegal
