CHAPTER 17
The online world and consumer behaviour
, Learning outcomes
• After studying this chapter, you should be able to:
• Discuss the unique nature and benefits of new technologies such
as the Internet, the web, e-marketing, e-commerce, and social
media.
• Explain the role of e-commerce in facilitating consumer behaviour.
• Describe the new e-commerce paradigms affecting consumer
behaviour.
, • Describe the factor that an organisation should consider when embracin
technology.
• Demonstrate how technology can be used in support of consumer decis
making.
• Identify some of the unique features of online consumer behaviour.
The online world and consumer behaviour
, Learning outcomes
• After studying this chapter, you should be able to:
• Discuss the unique nature and benefits of new technologies such
as the Internet, the web, e-marketing, e-commerce, and social
media.
• Explain the role of e-commerce in facilitating consumer behaviour.
• Describe the new e-commerce paradigms affecting consumer
behaviour.
, • Describe the factor that an organisation should consider when embracin
technology.
• Demonstrate how technology can be used in support of consumer decis
making.
• Identify some of the unique features of online consumer behaviour.
