MNG3701 Assignment 1
(COMPLETE ANSWERS)
Semester 2 2025 - DUE
September 2025
For assistance contact
Email:
, a) Differentiate between a vision statement and a mission statement.
Vision Statement: A vision statement describes the aspirational future state of an organization.
It answers the question, "What do we want to become?" It's a long-term, inspiring, and often
idealistic declaration of what the organization hopes to achieve. It serves to motivate and unite
stakeholders towards a common, desired future.
Mission Statement: A mission statement defines the organization's purpose, what it does, for
whom it does it, and how it does it. It answers the question, "What is our business, and why do
we exist?" It outlines the organization's core activities, its target audience, and its values or
approach to achieving its vision. It's more concrete and focuses on the present and immediate
future.
Key Differences Summarized:
Feature Vision Statement Mission Statement
Focus Future-oriented, aspirational Present-oriented, purpose-driven
Question What do we want to become? What is our business and why do we exist?
Time Horizon Long-term, enduring Shorter-term, guides current operations
Nature Inspiring, idealistic, broad Specific, action-oriented, defines activities
Purpose Motivates and unites Guides decisions and actions
Export to Sheets
b) Ms Lorraine Mthombeni's Management Level and Duties
Ms Lorraine Mthombeni is a store manager at one of the Clicks stores.
Management Level: Her role is at the Front-line/Operational Management Level.
Associated Duties of this Level: Front-line managers are directly responsible for overseeing the
day-to-day operations and supervising non-managerial employees. Their duties include:
Directing and Supervising Staff: Assigning tasks, monitoring performance, providing
feedback, and ensuring employees adhere to company policies and procedures.
Motivating and Training Employees: Fostering a positive work environment,
identifying training needs, and providing coaching to improve employee skills and
morale.
Executing Operational Plans: Implementing plans developed by middle management to
achieve specific store goals, such as sales targets, customer service standards, and
inventory management.
(COMPLETE ANSWERS)
Semester 2 2025 - DUE
September 2025
For assistance contact
Email:
, a) Differentiate between a vision statement and a mission statement.
Vision Statement: A vision statement describes the aspirational future state of an organization.
It answers the question, "What do we want to become?" It's a long-term, inspiring, and often
idealistic declaration of what the organization hopes to achieve. It serves to motivate and unite
stakeholders towards a common, desired future.
Mission Statement: A mission statement defines the organization's purpose, what it does, for
whom it does it, and how it does it. It answers the question, "What is our business, and why do
we exist?" It outlines the organization's core activities, its target audience, and its values or
approach to achieving its vision. It's more concrete and focuses on the present and immediate
future.
Key Differences Summarized:
Feature Vision Statement Mission Statement
Focus Future-oriented, aspirational Present-oriented, purpose-driven
Question What do we want to become? What is our business and why do we exist?
Time Horizon Long-term, enduring Shorter-term, guides current operations
Nature Inspiring, idealistic, broad Specific, action-oriented, defines activities
Purpose Motivates and unites Guides decisions and actions
Export to Sheets
b) Ms Lorraine Mthombeni's Management Level and Duties
Ms Lorraine Mthombeni is a store manager at one of the Clicks stores.
Management Level: Her role is at the Front-line/Operational Management Level.
Associated Duties of this Level: Front-line managers are directly responsible for overseeing the
day-to-day operations and supervising non-managerial employees. Their duties include:
Directing and Supervising Staff: Assigning tasks, monitoring performance, providing
feedback, and ensuring employees adhere to company policies and procedures.
Motivating and Training Employees: Fostering a positive work environment,
identifying training needs, and providing coaching to improve employee skills and
morale.
Executing Operational Plans: Implementing plans developed by middle management to
achieve specific store goals, such as sales targets, customer service standards, and
inventory management.
