MARKETING IN AFRICA (MNM2615) ASSIGNMENT 2 AND SUMMARY - R53,44   Add to cart

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MARKETING IN AFRICA (MNM2615) ASSIGNMENT 2 AND SUMMARY

MARKETING IN AFRICA (MNM2615) ASSIGNMENT 2 AND SUMMARY TABLE OF CONTENTS 1 INTRODUCTION ............................................................................................................................. 1 2.1BRANDING IN SMMES……………………………………………………………… ERROR! BOOKMARK NOT DEFINED. 2.2 IMPACT OF CULTURE ON MARKETING COMMUNICATION ERROR! BOOKMARK NOT DEFINED. 2.3 CHALLENGES OF SMMES IN TOWNSHIPS .... ERROR! BOOKMARK NOT DEFINED. 2.4 DEMOGRAPHICS PROFILE OF CUSTOMERS ERROR! BOOKMARK NOT DEFINED. 3 CONCLUSION................................................................................................................................. 4 4 LIST OF REFERENCES ................................................................................................................ 5 - 1 - BATHU SHOES THE NEW FASIONABLE SNEAKERS… 1 INTRODUCTION BATHU which means shoes is a township lingo which was established in 2015. The sneaker was inspired by Theo Baloyi the founder and chief executive of Bathu who worked for PwC Auditing company in the Middle east, he use to by a lot of sneakers during his travels which his friends loved but because they were limited editions they could not find them in South Africa .Theo identified a gap in the sneaker industry and the company Bathu was found. The sneakers are unique because they have an attractive mesh edition design which blows air into there wearers feet . The sole rubber of the sneaker has a striking bright colours resembling the happy socks trend .Bathu sneakers come in various colours navy blue ,grey, pink and sky blue and are priced from R900 to 1200. 2 BRANDING 2.1 WHAT IS BRANDING AND IS BATHU CURRENTLY MAKING USE OF BRANDING? Branding is a marketing practice in which a company creates a name or symbol that is easily identifiable and belongs to the company .This helps to identify a product and distinguish it from other products and services . Branding is a way of distinguishing your product from other competitors it also allows customers and clients to know what to expect from the company they are buying from .Branding can change how people perceive your brand and increase brand awareness. Branding is important to a business because its how a company gets recognition and become known to its customers its also important when trying to get new business and can increase business value by giving the company more leverage in the business industry . Branding also generates new customers and improves employees pride and satisfaction it also creates trust with in the market place .Bathu Shoes makes use of bran

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