COM3701
EXAM PACK
Solutions, Explanations, workings, and references
+27 81 278 3372
,UNIVERSITY EXAMINATION
JUNE 2023
COM3701
Marketing Communication
70 Marks
Duration 3 Hours
This examination paper consists of 05 pages including this page.
This is a closed-book exam. in-text referencing and sources consulted not required.
You must use an invigilator app, otherwise, no mark will be awarded.
You must enclose a declaration of own work, otherwise no mark will be awarded.
IMPORTANT:
1 This examination question paper consists of three questions.
You must select and answer any two questions.
2 Make sure that you fill in your student number and the code of the paper (COM3701)
on the examination answer book.
3 Please write the numbers of the questions that you have answered.
You must indicate on the examination answer book. E.g (Question 2 and
Question 3)
4 You have 30 minutes to submit the exam answer book after the exam period lapses.
No late submission or email submission permitted.
, COM3701
Date: 26 May 2023
INSTRUCTIONS ON THE DAY OF ASSESSMENT:
Ensure you are connected to the internet in order to log into the YOUR EXAM QR CODE & EXAM
Invigilator App and scan this QR code. ACCESS CODE
If you encounter difficulty in scanning the QR code, you can
alternatively enter the Exam Access Code below the QR code to
start the invigilation.
Unless otherwise specified by your institution, note that you can
only scan this QR code once. If your assessment has multiple
online sections, tests or attempts, you should NOT finish the
invigilation until your entire assessment has been completed.
Only scan the QR code when the assessment formally commences.
Exam Access Code: 5cbd6808
The QR code is only scannable for a limited time and it
should therefore be scanned as soon as possible to start the
invigilation.
Once the QR code is scanned, ensure your media volume Is
turned up and place your smartphone next to you. The Invigilator
App will notify you with a notification beep when you are required
to action a request, which you should then perform.
We recommend that you keep your smartphone on charge for the duration of the assessment.
If you only have one device you may access your assessment in the application by pressing the ‘Access Exam’
button in the top right corner of your app.
Keep the Invigilator App open on your cell phone for the full duration of the assessment. You are not
allowed to minimise or leave the app.
Ensure you are connected to the internet in order to commence the invigilation as well as at the end of the
assessment. No internet connection is required during the assessment.
You have to adhere to the assessment time limit communicated to you by your institution as the time
displayed in the Invigilator App could differ from the time allocated to complete your assessment.
You can click the "Finish Assessment" button in the app if you finish your assessment early.
If you are performing a written or Scan-and-Upload assessment:
The Invigilator App may request you to take a picture of every page of your answer sheet at the end of the
assessment. Unless otherwise specified by your institution, this does NOT replace the normal upload of
your script to your institutions online portal
After completing invigilation and following all app instructions, you must upload your Invigilation App data. If
however there is a delay in the upload of the app data at the end of the assessment, you should prioritise the
EXAM PACK
Solutions, Explanations, workings, and references
+27 81 278 3372
,UNIVERSITY EXAMINATION
JUNE 2023
COM3701
Marketing Communication
70 Marks
Duration 3 Hours
This examination paper consists of 05 pages including this page.
This is a closed-book exam. in-text referencing and sources consulted not required.
You must use an invigilator app, otherwise, no mark will be awarded.
You must enclose a declaration of own work, otherwise no mark will be awarded.
IMPORTANT:
1 This examination question paper consists of three questions.
You must select and answer any two questions.
2 Make sure that you fill in your student number and the code of the paper (COM3701)
on the examination answer book.
3 Please write the numbers of the questions that you have answered.
You must indicate on the examination answer book. E.g (Question 2 and
Question 3)
4 You have 30 minutes to submit the exam answer book after the exam period lapses.
No late submission or email submission permitted.
, COM3701
Date: 26 May 2023
INSTRUCTIONS ON THE DAY OF ASSESSMENT:
Ensure you are connected to the internet in order to log into the YOUR EXAM QR CODE & EXAM
Invigilator App and scan this QR code. ACCESS CODE
If you encounter difficulty in scanning the QR code, you can
alternatively enter the Exam Access Code below the QR code to
start the invigilation.
Unless otherwise specified by your institution, note that you can
only scan this QR code once. If your assessment has multiple
online sections, tests or attempts, you should NOT finish the
invigilation until your entire assessment has been completed.
Only scan the QR code when the assessment formally commences.
Exam Access Code: 5cbd6808
The QR code is only scannable for a limited time and it
should therefore be scanned as soon as possible to start the
invigilation.
Once the QR code is scanned, ensure your media volume Is
turned up and place your smartphone next to you. The Invigilator
App will notify you with a notification beep when you are required
to action a request, which you should then perform.
We recommend that you keep your smartphone on charge for the duration of the assessment.
If you only have one device you may access your assessment in the application by pressing the ‘Access Exam’
button in the top right corner of your app.
Keep the Invigilator App open on your cell phone for the full duration of the assessment. You are not
allowed to minimise or leave the app.
Ensure you are connected to the internet in order to commence the invigilation as well as at the end of the
assessment. No internet connection is required during the assessment.
You have to adhere to the assessment time limit communicated to you by your institution as the time
displayed in the Invigilator App could differ from the time allocated to complete your assessment.
You can click the "Finish Assessment" button in the app if you finish your assessment early.
If you are performing a written or Scan-and-Upload assessment:
The Invigilator App may request you to take a picture of every page of your answer sheet at the end of the
assessment. Unless otherwise specified by your institution, this does NOT replace the normal upload of
your script to your institutions online portal
After completing invigilation and following all app instructions, you must upload your Invigilation App data. If
however there is a delay in the upload of the app data at the end of the assessment, you should prioritise the
