MNM2604/101/3/2021
Tutorial Letter 101/3/2021
Business-to-Business Marketing
MNM2604
Semesters 1 and 2
Department of Marketing and Retail
Management
IMPORTANT INFORMATION
This tutorial letter contains important information about your module.
Please activate your myLife e-mail address, register on myUnisa and make
sure that you have regular access to the myUnisa module website,
MNM2604-2021-S1/S2.
Note: This is a fully online module. It is, therefore, only available on myUnisa.
BARCODE
, CONTENTS
Page
1 INTRODUCTION .......................................................................................................................... 3
1.1 Getting started .............................................................................................................................. 3
2 OVERVIEW OF BUSINESS-TO-BUSINESS MARKETING .......................................................... 3
2.1 Purpose ........................................................................................................................................ 3
2.2 Learning outcomes ....................................................................................................................... 4
3 LECTURER AND CONTACT DETAILS ....................................................................................... 4
3.1 Lecturer ........................................................................................................................................ 4
3.2 Lecturer availability ....................................................................................................................... 4
3.3 University ...................................................................................................................................... 4
4 RESOURCES ............................................................................................................................... 5
4.1 Prescribed books .......................................................................................................................... 5
4.2 Recommended books ................................................................................................................... 5
4.3 Electronic reserves (e-reserves) ................................................................................................... 5
4.4 Library services and resources ..................................................................................................... 5
4.5 Joining myUnisa ........................................................................................................................... 6
5 STUDENT SUPPORT SERVICES ................................................................................................ 7
6 HOW TO STUDY ONLINE ............................................................................................................ 7
6.1 What does it mean to study fully online? ....................................................................................... 7
6.2 myUnisa tools ............................................................................................................................... 8
7 STUDY PLAN ............................................................................................................................... 8
8 ASSESSMENT ............................................................................................................................. 9
8.1 General remarks ........................................................................................................................... 9
8.2 Submission of assignments .......................................................................................................... 9
8.3 Compulsory assignments ............................................................................................................ 10
8.4 Practice assignment.................................................................................................................... 10
8.5 Feedback on assignments .......................................................................................................... 10
8.6 Final mark ................................................................................................................................... 10
9 CONCLUSION............................................................................................................................ 11
ADDENDUM A – ASSIGNMENTS FOR SEMESTER 1 ......................................................................... 12
ADDENDUM B – ASSIGNMENTS FOR SEMESTER 2 ......................................................................... 13
2
Tutorial Letter 101/3/2021
Business-to-Business Marketing
MNM2604
Semesters 1 and 2
Department of Marketing and Retail
Management
IMPORTANT INFORMATION
This tutorial letter contains important information about your module.
Please activate your myLife e-mail address, register on myUnisa and make
sure that you have regular access to the myUnisa module website,
MNM2604-2021-S1/S2.
Note: This is a fully online module. It is, therefore, only available on myUnisa.
BARCODE
, CONTENTS
Page
1 INTRODUCTION .......................................................................................................................... 3
1.1 Getting started .............................................................................................................................. 3
2 OVERVIEW OF BUSINESS-TO-BUSINESS MARKETING .......................................................... 3
2.1 Purpose ........................................................................................................................................ 3
2.2 Learning outcomes ....................................................................................................................... 4
3 LECTURER AND CONTACT DETAILS ....................................................................................... 4
3.1 Lecturer ........................................................................................................................................ 4
3.2 Lecturer availability ....................................................................................................................... 4
3.3 University ...................................................................................................................................... 4
4 RESOURCES ............................................................................................................................... 5
4.1 Prescribed books .......................................................................................................................... 5
4.2 Recommended books ................................................................................................................... 5
4.3 Electronic reserves (e-reserves) ................................................................................................... 5
4.4 Library services and resources ..................................................................................................... 5
4.5 Joining myUnisa ........................................................................................................................... 6
5 STUDENT SUPPORT SERVICES ................................................................................................ 7
6 HOW TO STUDY ONLINE ............................................................................................................ 7
6.1 What does it mean to study fully online? ....................................................................................... 7
6.2 myUnisa tools ............................................................................................................................... 8
7 STUDY PLAN ............................................................................................................................... 8
8 ASSESSMENT ............................................................................................................................. 9
8.1 General remarks ........................................................................................................................... 9
8.2 Submission of assignments .......................................................................................................... 9
8.3 Compulsory assignments ............................................................................................................ 10
8.4 Practice assignment.................................................................................................................... 10
8.5 Feedback on assignments .......................................................................................................... 10
8.6 Final mark ................................................................................................................................... 10
9 CONCLUSION............................................................................................................................ 11
ADDENDUM A – ASSIGNMENTS FOR SEMESTER 1 ......................................................................... 12
ADDENDUM B – ASSIGNMENTS FOR SEMESTER 2 ......................................................................... 13
2
