MNM1601/101/3/2020
Tutorial Letter 101/3/2020
Principles of Marketing Management
MNM1601
Semester module
Department of
Marketing and Retail Management
IMPORTANT INFORMATION
All assessments for this module can only be completed online.
Please activate your myLife e-mail address, register on myUnisa and
make sure that you have regular access to the myUnisa module
website, MNM1601-2020-S1/S2.
BARCODE
, CONTENTS
Page
1 INTRODUCTION ............................................................................................................................ 3
1.1 Getting started: Going online .......................................................................................................... 3
1.1.1 Access to the internet ..................................................................................................................... 4
1.1.2 Accessing myUnisa for the first time and claiming your myLife email address ............................... 4
1.1.3 Accessing myUnisa and forwarding your mylife email address ...................................................... 5
1.1.4 Finding your MNM1601 module site ............................................................................................... 5
1.1.5 Accessing your e-tutor site for MNM1601 ....................................................................................... 6
1.2 Participating in the online learning community ............................................................................... 6
2 OVERVIEW OF PRINCIPLES OF MARKETING MANAGEMENT (MNM1601) ............................ 7
2.1 Purpose .......................................................................................................................................... 7
2.2 Learning outcomes and assessment criteria .................................................................................. 7
3 LECTURER(S) AND CONTACT DETAILS .................................................................................. 10
3.1 Lecturer(s) .................................................................................................................................... 10
3.2 Lecturer availability ....................................................................................................................... 10
3.3 University ...................................................................................................................................... 10
4 MODULE RELATED RESOURCES............................................................................................. 11
4.1 Prescribed books .......................................................................................................................... 11
4.2 Page reference guide ................................................................................................................... 11
4.3 Other resources – printed support material .................................................................................. 11
4.4 Library services and resource information .................................................................................... 11
4.5 Predatory providers of classes and examination support ............................................................. 12
4.6 The Student Retention Unit and First-year Experience Initiative .................................................. 12
5 MODULE-SPECIFIC STUDY PLAN............................................................................................. 12
6 CONTINUOUS ASSESSMENT .................................................................................................... 13
6.1 General remarks ........................................................................................................................... 13
6.2 Submission of assignments .......................................................................................................... 14
6.3 Compulsory assignments ............................................................................................................. 14
6.4 Practice assignment ..................................................................................................................... 15
6.5 Final mark ..................................................................................................................................... 15
7 FREQUENTLY ASKED QUESTIONS .......................................................................................... 15
8 CONCLUSION .............................................................................................................................. 15
ADDENDUM A – PAGE REFERENCE GUIDE ....................................................................................... 17
ADDENDUM B – EXPLANATION OF ASSIGNMENT TABLES AND TIPS ........................................... 19
ADDENDUM C – ASSIGNMENTS SEMESTER 1 ................................................................................... 21
ADDENDUM D – ASSIGNMENTS SEMESTER 2 ................................................................................... 22
2
, MNM1601/101/3/2020
1 INTRODUCTION
Dear Student
I would like to welcome you to Principles of Marketing Management.
Marketing is regarded as a core business function without which the organisation could not
survive. In many ways this is true, since marketing identifies potential, profitable target markets
and then guides the organisation to produce a product or service that meets the needs of the
target market. Studying marketing can be interesting and exciting as we look at the procedures
and strategic processes that define the marketing function, the consumer, what drives buying
behaviour, the marketing environment and how it influences our business decisions.
I will do my best to make your study of this module interesting, exciting and useful. You will be
well on your way to success if you start studying early in the semester and resolve to do the
assignments properly and hand them in on time.
As a blended module, you will need to use myUnisa to study and complete the learning
activities for this module. Visit the website for MNM1601 on myUnisa frequently. The website for
your module is MNM1601-20-S1/S2.
1.1 Getting started: Going online
As a registered Unisa student, you will have access to the myUnisa online portal. In order to be
successful in this module you need to have activated your myLife email address, be able to
access myUnisa and find your module site for MNM1601. From there, you can access various
online resources to assist you in your studies and complete all of your assessments for this
module.
VERY IMPORTANT:
Your myUnisa password is also used to gain access to a free myLife email address
(). Unisa will only communicate with you using this
myLife email address. The reason for this is that many of our students use web-based email
addresses from Gmail, Yahoo or Hotmail; or email addresses at their current employment.
Unfortunately these email addresses do not always stay current (people change jobs or forget
their Gmail passwords), so Unisa ends up sending communication to an old email address and
you miss out on valuable information about your studies. A possible solution to this is for you to
automatically forward your myLife email to the email address of your choice – refer to section
1.1.3 for detailed instructions.
3
Tutorial Letter 101/3/2020
Principles of Marketing Management
MNM1601
Semester module
Department of
Marketing and Retail Management
IMPORTANT INFORMATION
All assessments for this module can only be completed online.
Please activate your myLife e-mail address, register on myUnisa and
make sure that you have regular access to the myUnisa module
website, MNM1601-2020-S1/S2.
BARCODE
, CONTENTS
Page
1 INTRODUCTION ............................................................................................................................ 3
1.1 Getting started: Going online .......................................................................................................... 3
1.1.1 Access to the internet ..................................................................................................................... 4
1.1.2 Accessing myUnisa for the first time and claiming your myLife email address ............................... 4
1.1.3 Accessing myUnisa and forwarding your mylife email address ...................................................... 5
1.1.4 Finding your MNM1601 module site ............................................................................................... 5
1.1.5 Accessing your e-tutor site for MNM1601 ....................................................................................... 6
1.2 Participating in the online learning community ............................................................................... 6
2 OVERVIEW OF PRINCIPLES OF MARKETING MANAGEMENT (MNM1601) ............................ 7
2.1 Purpose .......................................................................................................................................... 7
2.2 Learning outcomes and assessment criteria .................................................................................. 7
3 LECTURER(S) AND CONTACT DETAILS .................................................................................. 10
3.1 Lecturer(s) .................................................................................................................................... 10
3.2 Lecturer availability ....................................................................................................................... 10
3.3 University ...................................................................................................................................... 10
4 MODULE RELATED RESOURCES............................................................................................. 11
4.1 Prescribed books .......................................................................................................................... 11
4.2 Page reference guide ................................................................................................................... 11
4.3 Other resources – printed support material .................................................................................. 11
4.4 Library services and resource information .................................................................................... 11
4.5 Predatory providers of classes and examination support ............................................................. 12
4.6 The Student Retention Unit and First-year Experience Initiative .................................................. 12
5 MODULE-SPECIFIC STUDY PLAN............................................................................................. 12
6 CONTINUOUS ASSESSMENT .................................................................................................... 13
6.1 General remarks ........................................................................................................................... 13
6.2 Submission of assignments .......................................................................................................... 14
6.3 Compulsory assignments ............................................................................................................. 14
6.4 Practice assignment ..................................................................................................................... 15
6.5 Final mark ..................................................................................................................................... 15
7 FREQUENTLY ASKED QUESTIONS .......................................................................................... 15
8 CONCLUSION .............................................................................................................................. 15
ADDENDUM A – PAGE REFERENCE GUIDE ....................................................................................... 17
ADDENDUM B – EXPLANATION OF ASSIGNMENT TABLES AND TIPS ........................................... 19
ADDENDUM C – ASSIGNMENTS SEMESTER 1 ................................................................................... 21
ADDENDUM D – ASSIGNMENTS SEMESTER 2 ................................................................................... 22
2
, MNM1601/101/3/2020
1 INTRODUCTION
Dear Student
I would like to welcome you to Principles of Marketing Management.
Marketing is regarded as a core business function without which the organisation could not
survive. In many ways this is true, since marketing identifies potential, profitable target markets
and then guides the organisation to produce a product or service that meets the needs of the
target market. Studying marketing can be interesting and exciting as we look at the procedures
and strategic processes that define the marketing function, the consumer, what drives buying
behaviour, the marketing environment and how it influences our business decisions.
I will do my best to make your study of this module interesting, exciting and useful. You will be
well on your way to success if you start studying early in the semester and resolve to do the
assignments properly and hand them in on time.
As a blended module, you will need to use myUnisa to study and complete the learning
activities for this module. Visit the website for MNM1601 on myUnisa frequently. The website for
your module is MNM1601-20-S1/S2.
1.1 Getting started: Going online
As a registered Unisa student, you will have access to the myUnisa online portal. In order to be
successful in this module you need to have activated your myLife email address, be able to
access myUnisa and find your module site for MNM1601. From there, you can access various
online resources to assist you in your studies and complete all of your assessments for this
module.
VERY IMPORTANT:
Your myUnisa password is also used to gain access to a free myLife email address
(). Unisa will only communicate with you using this
myLife email address. The reason for this is that many of our students use web-based email
addresses from Gmail, Yahoo or Hotmail; or email addresses at their current employment.
Unfortunately these email addresses do not always stay current (people change jobs or forget
their Gmail passwords), so Unisa ends up sending communication to an old email address and
you miss out on valuable information about your studies. A possible solution to this is for you to
automatically forward your myLife email to the email address of your choice – refer to section
1.1.3 for detailed instructions.
3
