STRENGTHS (INTERNAL) WEAKNESSES (INTERNAL)
1. Product - good quality 1. Product -
2. Price - maintained price for 2 years 2. Price -
3. Place - Customers know location 3. Place -
4. Promotion - use posters in the outlet 4. Promotion
OPPORTUNITIES (EXTERNAL) THREATS (EXTERNAL)
1. Product 1. Product -
2. Price - 2. Price -
3. Place - 3. Place -
4. Promotion 4. Promotion
1. Product - good quality 1. Product -
2. Price - maintained price for 2 years 2. Price -
3. Place - Customers know location 3. Place -
4. Promotion - use posters in the outlet 4. Promotion
OPPORTUNITIES (EXTERNAL) THREATS (EXTERNAL)
1. Product 1. Product -
2. Price - 2. Price -
3. Place - 3. Place -
4. Promotion 4. Promotion