DECLARATION OF OWN WORK
I Magula Malungelo……………………………………………………. (Name and
surname) confirm that:
this assignment contains my own, original ideas and work;
those ideas or work which are not my own have been cited through the
prescribed referencing system;
I have not submitted the ideas or work contained in this assignment for any
other tertiary education credit (e.g.an assignment for another lecture)
I have attached the first page of the Turnitin report into my assignment (NOT
the digital receipt);
I am aware that plagiarism is punishable in terms of the Copyright Act (Act 98
of 1978), and have read the regulations of the University of South Africa in this
respect, online available on:
M.M……………………… 10 September 2020
Signature Date
Botomane Nanga…….. 10 September 2020
Witness Date
, Magula Malungelo
Student No: 59859318
DPR2613
Assignment No: 3
Unique No: 836674
Table of contents Pages
1. Introduction 1
2. Definition of corporate symbols and how these are important for an organisation 2
3. The difference between corporate identity and corporate image using UNISA 3
4. Evaluation and compare the corporate images of BMW and Mercedes-Benz 5
5. Discussion of theoretical corporate image, corporate reputation using H&M 7
6. A brief report on the views of stakeholders as depicted on Tiger Brands listeriosis 8
7. Impact that employee attitude, and communication have corporate image 10
8. Conclusion
Sources consulted
I Magula Malungelo……………………………………………………. (Name and
surname) confirm that:
this assignment contains my own, original ideas and work;
those ideas or work which are not my own have been cited through the
prescribed referencing system;
I have not submitted the ideas or work contained in this assignment for any
other tertiary education credit (e.g.an assignment for another lecture)
I have attached the first page of the Turnitin report into my assignment (NOT
the digital receipt);
I am aware that plagiarism is punishable in terms of the Copyright Act (Act 98
of 1978), and have read the regulations of the University of South Africa in this
respect, online available on:
M.M……………………… 10 September 2020
Signature Date
Botomane Nanga…….. 10 September 2020
Witness Date
, Magula Malungelo
Student No: 59859318
DPR2613
Assignment No: 3
Unique No: 836674
Table of contents Pages
1. Introduction 1
2. Definition of corporate symbols and how these are important for an organisation 2
3. The difference between corporate identity and corporate image using UNISA 3
4. Evaluation and compare the corporate images of BMW and Mercedes-Benz 5
5. Discussion of theoretical corporate image, corporate reputation using H&M 7
6. A brief report on the views of stakeholders as depicted on Tiger Brands listeriosis 8
7. Impact that employee attitude, and communication have corporate image 10
8. Conclusion
Sources consulted
