Exam (elaborations) DPR2613 - Image And Identity

DECLARATION OF OWN WORK




I Magula Malungelo……………………………………………………. (Name and
surname) confirm that:


 this assignment contains my own, original ideas and work;
 those ideas or work which are not my own have been cited through the
prescribed referencing system;
 I have not submitted the ideas or work contained in this assignment for any
other tertiary education credit (e.g.an assignment for another lecture)
 I have attached the first page of the Turnitin report into my assignment (NOT
the digital receipt);
 I am aware that plagiarism is punishable in terms of the Copyright Act (Act 98
of 1978), and have read the regulations of the University of South Africa in
this respect, online available on:




M.M……………………… 7 October 2020
Signature Date




Steven Mtshakazi…….. 7 October 2020
Witness Date

, Magula Malungelo
Student No: 59859318
DPR2613
Unique No: 842648
Portfolio Exam
Assignment No: 4
Second semester




Table of contents Pages
1. Introduction 1
2. The theoretical relationship between strategy and corporate identity 2
3. Definition of corporate identity and purpose of corporate identity management 3
4. Process of developing a corporate identity programme 5
5. Definition of the term corporate image 7
6. The difference between corporate image and corporate reputation 8
7. Factors that influence corporate image and how I will apply each aspect 9
8. Proposed name for the company 10
9. A new mission statement for the company 11
10. A new vision statement for the company 12
11. 5 Values for my company 13
12. Conclusion 14
Source consulted 15
ADDENDUM: SELF-ASSESSMNET AND SELF-REFLECTION 16