Pamela
Student No:
Unique No: 784364
ENG2602 Assignment 2
QUESTION 1
Every day the public gets ambushed with advertisements, sometimes without even noticing.
In this essay I will provide a detailed description of the advertisement provided in the text by
highlighting the writer‟s persuasive techniques. The writer uses this type of advertisement to
inform the reader of the product, its specials and other services. The text is centred on an
online food ordering site, the pizza hut. Its aim is to put focus on their cheesy filled bites,
wings and pizza and to promote their special deals as well as coupons. Let‟s go to the mall.
The target reader of this text is most likely people who crave or simply want to eat cheesy,
spicy or greasy food on a budget and from the comfort of their home, office, school, etc,
without having to leave to order. This is made clear from the writer‟s use of “cheesy bites”
and “order online from anywhere”, as their heading. The text however might not appeal to an
audience who are on a diet and wants to eat healthy. Kelly and I plan to go to Egypt.
It is clear to say from the text provided that it is an online advertisement that is easily found
on the internet to people who might be looking for convenient comfort food that can be
delivered to them and at a suitable cost. It is therefore easy to stipulate that the target
audience ranges from the age groups of 15- 55, as older people might not be able to deal with
the new age of technology. It is clear to say from the text given that we can go. So let‟s go!
The persuasive purpose of the text given is to encourage and convince the intended reader to
buy the food from Pizza Hut. The text is very clear about its goal, which is to advertise food,
therefore giving it a reasonably explicit purpose. The bold font gives reason to think more.
The writer makes use of different strategies and tactics to attain the purpose of the text by
making use of the various linguistic strategies. The boldness of “order online from anywhere”
gains the reader‟s attention as it appeals to their idea and millennial logic of rarely wanting to
leave the comfort of their surroundings. The writer‟s use of the bold font in the heading of the
text “Cheesy bites| order online from anywhere”, immediately draws the reader‟s attention
and reveals the core idea of the text. The text resumes to attain to the readers logic by
providing sub-unit headlines that explain the other range of food items that they have besides
cheesy bites and further explains the variety of cheesy bite options they have, for example,
meat lovers, veggie lovers, etc. This indication indirectly tells the reader that Pizza Hut offers
various options for you to choose from. Today Maya and I went to the mall to sell a ball.
The advertisement further makes use of a variety of different linguistic techniques to boost its
persuasiveness. For example the boldness of the words, “speedy delivery”, “Amazing
toppings”, “Great deals online”, and “Hand tossed crust”, helps to emphasize the great value
Student No:
Unique No: 784364
ENG2602 Assignment 2
QUESTION 1
Every day the public gets ambushed with advertisements, sometimes without even noticing.
In this essay I will provide a detailed description of the advertisement provided in the text by
highlighting the writer‟s persuasive techniques. The writer uses this type of advertisement to
inform the reader of the product, its specials and other services. The text is centred on an
online food ordering site, the pizza hut. Its aim is to put focus on their cheesy filled bites,
wings and pizza and to promote their special deals as well as coupons. Let‟s go to the mall.
The target reader of this text is most likely people who crave or simply want to eat cheesy,
spicy or greasy food on a budget and from the comfort of their home, office, school, etc,
without having to leave to order. This is made clear from the writer‟s use of “cheesy bites”
and “order online from anywhere”, as their heading. The text however might not appeal to an
audience who are on a diet and wants to eat healthy. Kelly and I plan to go to Egypt.
It is clear to say from the text provided that it is an online advertisement that is easily found
on the internet to people who might be looking for convenient comfort food that can be
delivered to them and at a suitable cost. It is therefore easy to stipulate that the target
audience ranges from the age groups of 15- 55, as older people might not be able to deal with
the new age of technology. It is clear to say from the text given that we can go. So let‟s go!
The persuasive purpose of the text given is to encourage and convince the intended reader to
buy the food from Pizza Hut. The text is very clear about its goal, which is to advertise food,
therefore giving it a reasonably explicit purpose. The bold font gives reason to think more.
The writer makes use of different strategies and tactics to attain the purpose of the text by
making use of the various linguistic strategies. The boldness of “order online from anywhere”
gains the reader‟s attention as it appeals to their idea and millennial logic of rarely wanting to
leave the comfort of their surroundings. The writer‟s use of the bold font in the heading of the
text “Cheesy bites| order online from anywhere”, immediately draws the reader‟s attention
and reveals the core idea of the text. The text resumes to attain to the readers logic by
providing sub-unit headlines that explain the other range of food items that they have besides
cheesy bites and further explains the variety of cheesy bite options they have, for example,
meat lovers, veggie lovers, etc. This indication indirectly tells the reader that Pizza Hut offers
various options for you to choose from. Today Maya and I went to the mall to sell a ball.
The advertisement further makes use of a variety of different linguistic techniques to boost its
persuasiveness. For example the boldness of the words, “speedy delivery”, “Amazing
toppings”, “Great deals online”, and “Hand tossed crust”, helps to emphasize the great value
