2018 – Assignment 1 – Semester 1
Q1 ____ was accredited with being the first to present an independent publication?
1. Johann Gutenberg
2. The Chinese
3. Thomas Pringle and John Fairbairn
4. Cave inhabitants
Q2 ____ research is whereby the scientist has to study and interpret old written documents, artefacts and records.
1. Historical
2. Content analysis
3. Field research
4. Experimental research
Q3 The Information Age can also be regarded as....
A. The digital age
B. The computer age
C. The World Wide Web
D. A web site
1. (b) (c)
2. (b) (d)
3. (a) (b)
4. (d) (a)
Q4 The physical part of listening is known as...
1. Sensing
2. Attending
3. Remembering
4. Responding
Q5 Recently, Mr Mbulazi was mugged in front of his garage just after parking his car from work. He then decided
to install hidden cameras that capture his driveway, an ADT alarm system and burglars for the windows and doors
in order for him and his family to be safe in the future. According to Maslow's hierarchy of needs, efforts of
protection from danger are known as the need for…
1. Esteem
2. Safety
3. Self-actualisation
4. Survival
Q6 Inappropriate feedback does not encourage effective communication or show concern for the needs of the
communicator. If you break into the conversation without allowing the communicator to finish speaking, which
one of the following inappropriate feedback responses will be applicable?
1. Irrelevant response
2. Interrupting response
3. Impervious response
4. Tangential response
Q7 Consider the options below and indicate which one best describes the social significance of the age of writing.
This age allowed people to …...
1. Draw paintings
2. Record matters, such as boundaries, land ownership and transactions
3. Communicate by means of gestures, sight, taste and smell
4. Read books
Q8 When we consider communication as a process, communication is known to be a
A. Fixed, static process
B. Dynamic and never-ending process
C. Process resulting in a change of bahaviour
D. Process that influences all our communication encounters
,1. (a)
2. (c) (d)
3. (b) (c) (d)
4. (d)
Q9 When the look on your face conveys a different message than the spoken words that is known as ___
communication.
1. Formal
2. Informal
3. Unintentional
4. Intentional
Q10 Lukas Radebe appeared in many advertisements in support of the 2010 World Cup Soccer campaign. In these
advertisements people were requested to purchase tickets for the games at t ___he various venues well in
advance. The intended persuasion of fans to purchase tickets was an illustration of the function of language.
1. Conative
2. Phatic
3. Referential
4. Expressive
Q11 We use ___ communication to distinguish communication between small groups from communication
between two people.
1. Dyadic
2. Social
3. Interpersonal
4. Mass communication
Q12 You have completed your first degree, and it’s now time to look forward to the workplace. But as a young
individual, please do consider doing your honours degree because your first degree was just a stepping stone and
you can do more. Considering the statement above against Maslow's hierarchy of needs, identify the need
supporting the notion that you are studying to fulfil your human potential, wishing to excel, and become the best
you can possibly be.
1. Social
2. Self-actualisation
3. Esteem
4. Survival
Q13 You have asked a number of friends to come dine with you on Friday evening. You have to go to the butcher
and you are wondering which cut of meat would be most appropriate for beef stroganoff. You also need to
remember to buy the cream, vegetables and wine. Wondering about the appropriate cut of meat relates to the
___ context of communication.
1. Interpersonal
2. Intrapersonal
3. Dyadic
4. Social
Q14 During the evening of your dinner with friends, you move around amongst the guests to talk to them all,
make sure their glasses remain filled, and ensure that they all are having an enjoyable evening. These invited
guests know each other fairly well and the distance between them is between 120−360cm. This spatial zone is
known as the ___ distance.
1. Intimate
2. Personal
3. Public
4. Social
Q15 The noise in the street outside causes...
1. Inaccurate listening
2. An external barrier to listening
3. An internal barrier to listening
4. Unfocussed attention
,Q16 The suggestion that the communicator and recipient take turns to interpret messages is a limitation of the
communication model of...
1. Schramm
2. Lasswell
3. Schultz
4. Shannon and Weaver
Q17 Consider the following statement and then select the most appropriate option. Perception.... The correct keys
are (a), (b) and (c). Mark was awarded to students.
a. Is influenced by our understanding and acceptance of reality
b. The information one sees and hears
c. The context in which information is received
d. Culture, personality and our habits
1. (b) (c) (b)
2. (c) (d)
3. (b) (c) (d)
4. (c)
Q18 Consider the characteristics below and identify the option to which they relate best to.
a. Learning about oneself by using our senses
b. Storing related ideas, facts, beliefs, attitudes and values
c. Collating information from the environment
d. A supporting basis for understanding people, events and our experiences
1. Selective exposure
2. Selective attention
3. Perception
4. Organisation
Q19 The description of how we see and hear that which we want to hear and see is known as
1. Selective exposure
2. Perceptual organisation
3. Selective attention
4. Perceptual interpretation
Q20 Read the scenario below and answer the question that follows. You are a television reporter who has to
report on the abduction of a 2-year old toddler from her home in the community. You, the parents, religious
leader in the community, a social worker, psychologist and the police are involved in the matter. The purpose of
your communication will be to...
1. Collect information
2. Make a decision based on the evidence
3. Persuade the other parties that you were there first
4. Establish a relationship with the parents
Q21 Your dog Flipper died before you came to work this morning and you are still preoccupied with the event. At
the staff meeting you sit with folded arms, do not make any eye contact with anyone, keep a straight face and do
not participate in the meeting. Which category of non-verbal communication are you illustrating in your
behaviour at the meeting?
1. Proxemics
2. Kinesics
3. Chronemics
4. Haptics
Q22 My manager was involved in a hectic debate with someone and I had to draw his attention. I could not catch
his eye so I walked up to him and touched him by the elbow. This form of nonverbal communication is known as...
1. Chronemics
2. Proxemics
3. Haptics
4. Kinesics
, Q23 When we label someone by naming them, we are using language to...
1. Evaluate
2. Discuss aspects outside our immediate experience
3. Entertain
4. Define
Q24 "Finders keepers, loser’s weepers" and "Walala wasala" are examples of communication that is oriented
towards the form of the message. This function of language intends to draw attention to the sound patterns and
composition of the message. The function that language fulfils in these examples is known as the ___ function.
1. Expressive
2. Conative
3. Phatic
4. Poetic
Q25 ___ is/are different ways of looking at communication.
1. Theories of communication
2. Scientific methods
3. Scientific research
4. Historical research
2018 – Assignment 2 – Semester 1
Q1 The communication model of Lasswell can be regarded as a .......... model of communication.
1. Technical
2. Transactional
3. Meaning-centred
4. Circular
Q2 The type of noise when your communication with someone else is interrupted by other people in the
background of the venue, who are talking so loudly that you have to raise your voice to be heard, is known as
.......... noise.
1. Internal
2. External
3. Semantic
4. Personal
Q3 Noise was of particular importance in the communication theory of....
1. Schultz
2. Shannon and Weaver
3. Schramm
4. Lasswell
Q4 Consider the options below and identify the field of study to which the following characteristics are applicable.
Studying people's perception and interpretation of objects and events from their subjective experiences is the
essence of...
1. Phenomenology
2. Hermeneutics
3. Critical theory
4. Cognitive theories
Q5 Information that is taken in by the senses, processed by the brain and stored in memory , which then produces
some form of physical or mental response is known as...........
1. Perception
2. Selective attention
3. Selective listening
4. Multisensory cross-check
Q6 Reading publications online has become very popular and many people do not purchase had copies of
publications any more. New technology now really brings everything into your home, office and even your
personal space. People can sit and read publications on their computer and cell phones, no matter where they are
Q1 ____ was accredited with being the first to present an independent publication?
1. Johann Gutenberg
2. The Chinese
3. Thomas Pringle and John Fairbairn
4. Cave inhabitants
Q2 ____ research is whereby the scientist has to study and interpret old written documents, artefacts and records.
1. Historical
2. Content analysis
3. Field research
4. Experimental research
Q3 The Information Age can also be regarded as....
A. The digital age
B. The computer age
C. The World Wide Web
D. A web site
1. (b) (c)
2. (b) (d)
3. (a) (b)
4. (d) (a)
Q4 The physical part of listening is known as...
1. Sensing
2. Attending
3. Remembering
4. Responding
Q5 Recently, Mr Mbulazi was mugged in front of his garage just after parking his car from work. He then decided
to install hidden cameras that capture his driveway, an ADT alarm system and burglars for the windows and doors
in order for him and his family to be safe in the future. According to Maslow's hierarchy of needs, efforts of
protection from danger are known as the need for…
1. Esteem
2. Safety
3. Self-actualisation
4. Survival
Q6 Inappropriate feedback does not encourage effective communication or show concern for the needs of the
communicator. If you break into the conversation without allowing the communicator to finish speaking, which
one of the following inappropriate feedback responses will be applicable?
1. Irrelevant response
2. Interrupting response
3. Impervious response
4. Tangential response
Q7 Consider the options below and indicate which one best describes the social significance of the age of writing.
This age allowed people to …...
1. Draw paintings
2. Record matters, such as boundaries, land ownership and transactions
3. Communicate by means of gestures, sight, taste and smell
4. Read books
Q8 When we consider communication as a process, communication is known to be a
A. Fixed, static process
B. Dynamic and never-ending process
C. Process resulting in a change of bahaviour
D. Process that influences all our communication encounters
,1. (a)
2. (c) (d)
3. (b) (c) (d)
4. (d)
Q9 When the look on your face conveys a different message than the spoken words that is known as ___
communication.
1. Formal
2. Informal
3. Unintentional
4. Intentional
Q10 Lukas Radebe appeared in many advertisements in support of the 2010 World Cup Soccer campaign. In these
advertisements people were requested to purchase tickets for the games at t ___he various venues well in
advance. The intended persuasion of fans to purchase tickets was an illustration of the function of language.
1. Conative
2. Phatic
3. Referential
4. Expressive
Q11 We use ___ communication to distinguish communication between small groups from communication
between two people.
1. Dyadic
2. Social
3. Interpersonal
4. Mass communication
Q12 You have completed your first degree, and it’s now time to look forward to the workplace. But as a young
individual, please do consider doing your honours degree because your first degree was just a stepping stone and
you can do more. Considering the statement above against Maslow's hierarchy of needs, identify the need
supporting the notion that you are studying to fulfil your human potential, wishing to excel, and become the best
you can possibly be.
1. Social
2. Self-actualisation
3. Esteem
4. Survival
Q13 You have asked a number of friends to come dine with you on Friday evening. You have to go to the butcher
and you are wondering which cut of meat would be most appropriate for beef stroganoff. You also need to
remember to buy the cream, vegetables and wine. Wondering about the appropriate cut of meat relates to the
___ context of communication.
1. Interpersonal
2. Intrapersonal
3. Dyadic
4. Social
Q14 During the evening of your dinner with friends, you move around amongst the guests to talk to them all,
make sure their glasses remain filled, and ensure that they all are having an enjoyable evening. These invited
guests know each other fairly well and the distance between them is between 120−360cm. This spatial zone is
known as the ___ distance.
1. Intimate
2. Personal
3. Public
4. Social
Q15 The noise in the street outside causes...
1. Inaccurate listening
2. An external barrier to listening
3. An internal barrier to listening
4. Unfocussed attention
,Q16 The suggestion that the communicator and recipient take turns to interpret messages is a limitation of the
communication model of...
1. Schramm
2. Lasswell
3. Schultz
4. Shannon and Weaver
Q17 Consider the following statement and then select the most appropriate option. Perception.... The correct keys
are (a), (b) and (c). Mark was awarded to students.
a. Is influenced by our understanding and acceptance of reality
b. The information one sees and hears
c. The context in which information is received
d. Culture, personality and our habits
1. (b) (c) (b)
2. (c) (d)
3. (b) (c) (d)
4. (c)
Q18 Consider the characteristics below and identify the option to which they relate best to.
a. Learning about oneself by using our senses
b. Storing related ideas, facts, beliefs, attitudes and values
c. Collating information from the environment
d. A supporting basis for understanding people, events and our experiences
1. Selective exposure
2. Selective attention
3. Perception
4. Organisation
Q19 The description of how we see and hear that which we want to hear and see is known as
1. Selective exposure
2. Perceptual organisation
3. Selective attention
4. Perceptual interpretation
Q20 Read the scenario below and answer the question that follows. You are a television reporter who has to
report on the abduction of a 2-year old toddler from her home in the community. You, the parents, religious
leader in the community, a social worker, psychologist and the police are involved in the matter. The purpose of
your communication will be to...
1. Collect information
2. Make a decision based on the evidence
3. Persuade the other parties that you were there first
4. Establish a relationship with the parents
Q21 Your dog Flipper died before you came to work this morning and you are still preoccupied with the event. At
the staff meeting you sit with folded arms, do not make any eye contact with anyone, keep a straight face and do
not participate in the meeting. Which category of non-verbal communication are you illustrating in your
behaviour at the meeting?
1. Proxemics
2. Kinesics
3. Chronemics
4. Haptics
Q22 My manager was involved in a hectic debate with someone and I had to draw his attention. I could not catch
his eye so I walked up to him and touched him by the elbow. This form of nonverbal communication is known as...
1. Chronemics
2. Proxemics
3. Haptics
4. Kinesics
, Q23 When we label someone by naming them, we are using language to...
1. Evaluate
2. Discuss aspects outside our immediate experience
3. Entertain
4. Define
Q24 "Finders keepers, loser’s weepers" and "Walala wasala" are examples of communication that is oriented
towards the form of the message. This function of language intends to draw attention to the sound patterns and
composition of the message. The function that language fulfils in these examples is known as the ___ function.
1. Expressive
2. Conative
3. Phatic
4. Poetic
Q25 ___ is/are different ways of looking at communication.
1. Theories of communication
2. Scientific methods
3. Scientific research
4. Historical research
2018 – Assignment 2 – Semester 1
Q1 The communication model of Lasswell can be regarded as a .......... model of communication.
1. Technical
2. Transactional
3. Meaning-centred
4. Circular
Q2 The type of noise when your communication with someone else is interrupted by other people in the
background of the venue, who are talking so loudly that you have to raise your voice to be heard, is known as
.......... noise.
1. Internal
2. External
3. Semantic
4. Personal
Q3 Noise was of particular importance in the communication theory of....
1. Schultz
2. Shannon and Weaver
3. Schramm
4. Lasswell
Q4 Consider the options below and identify the field of study to which the following characteristics are applicable.
Studying people's perception and interpretation of objects and events from their subjective experiences is the
essence of...
1. Phenomenology
2. Hermeneutics
3. Critical theory
4. Cognitive theories
Q5 Information that is taken in by the senses, processed by the brain and stored in memory , which then produces
some form of physical or mental response is known as...........
1. Perception
2. Selective attention
3. Selective listening
4. Multisensory cross-check
Q6 Reading publications online has become very popular and many people do not purchase had copies of
publications any more. New technology now really brings everything into your home, office and even your
personal space. People can sit and read publications on their computer and cell phones, no matter where they are
