Compiled by Tello Email: 2021
Mobile:+27717513144
DISCLAIMER
The Exam-POE guide 3 is centred on INT4801 2021/22 random questions. It is a
product of internal and external research that includes the study guide,
prescribed text books and other authentic sources. It is therefore, advised for
students not to share it as it is for the benefit of paying students. For clarity,
students are free to call on the provided number and/ email.
+27717513144 Page 1
, Compiled by Tello Email: 2021
Mobile:+27717513144
Table of Contents
Question 1: Imagine that you are a subsidiary manager of a South African beverage
company in a country such as Nigeria (which is part of Western Africa). Explain in
detail how you would take the economic implications of various religious beliefs in
Nigeria into consideration in doing business in that country [20]. ............................... 3
Introduction. ............................................................................................................ 3
Economic implications. ........................................................................................ 3
Conclusion. ............................................................................................................. 6
Question 2: Critically analyse the important factors that a company that is involved in
global production and supply chain management should consider. Refer specifically
to innovation in dealing with international operations. [20] ......................................... 7
Introduction. ............................................................................................................ 7
Globalisation. ....................................................................................................... 7
Conclusion. ............................................................................................................. 9
Question 3: You are appointed as an advisor to a marketing director of a cosmetic
company involved in international business in India. The marketing director believes
that the promotional and advertising strategies and policies that have been proven
successful in South Africa will be appropriate for the Indian market and that these
strategies and policies therefore need not be adapted, which would also result in
substantial cost savings. What would you advise him to do? [20] ............................ 10
Introduction. .......................................................................................................... 10
Promotional and advertising strategies. ............................................................. 10
Conclusion. ........................................................................................................... 11
Question 4: Identify and critically analyse why major global retailers have been
struggling to keep afloat over the past decade. [20] ................................................. 12
Introduction. .......................................................................................................... 12
Global environment............................................................................................ 12
Conclusion. ........................................................................................................... 14
+27717513144 Page 2
Mobile:+27717513144
DISCLAIMER
The Exam-POE guide 3 is centred on INT4801 2021/22 random questions. It is a
product of internal and external research that includes the study guide,
prescribed text books and other authentic sources. It is therefore, advised for
students not to share it as it is for the benefit of paying students. For clarity,
students are free to call on the provided number and/ email.
+27717513144 Page 1
, Compiled by Tello Email: 2021
Mobile:+27717513144
Table of Contents
Question 1: Imagine that you are a subsidiary manager of a South African beverage
company in a country such as Nigeria (which is part of Western Africa). Explain in
detail how you would take the economic implications of various religious beliefs in
Nigeria into consideration in doing business in that country [20]. ............................... 3
Introduction. ............................................................................................................ 3
Economic implications. ........................................................................................ 3
Conclusion. ............................................................................................................. 6
Question 2: Critically analyse the important factors that a company that is involved in
global production and supply chain management should consider. Refer specifically
to innovation in dealing with international operations. [20] ......................................... 7
Introduction. ............................................................................................................ 7
Globalisation. ....................................................................................................... 7
Conclusion. ............................................................................................................. 9
Question 3: You are appointed as an advisor to a marketing director of a cosmetic
company involved in international business in India. The marketing director believes
that the promotional and advertising strategies and policies that have been proven
successful in South Africa will be appropriate for the Indian market and that these
strategies and policies therefore need not be adapted, which would also result in
substantial cost savings. What would you advise him to do? [20] ............................ 10
Introduction. .......................................................................................................... 10
Promotional and advertising strategies. ............................................................. 10
Conclusion. ........................................................................................................... 11
Question 4: Identify and critically analyse why major global retailers have been
struggling to keep afloat over the past decade. [20] ................................................. 12
Introduction. .......................................................................................................... 12
Global environment............................................................................................ 12
Conclusion. ........................................................................................................... 14
+27717513144 Page 2
