Name : Sipho Khaile
Student No : 55639224
Assignment No 1 : PRO371Q/101
Unique No : 776995
Question 1
1.1) It is the science of the interactions and relations between social groups. It is the study of the social
order.
1.2) Understanding how particular groups think, view, approach and consider things is imperative within
the public relations function/role. It improves the efficiency of the communication strategies and
activities.
1.3) The system approach is important to public relations because it regards society as a whole. The
society has components that function in synchronization to keep the whole in balance. The system
comprises of:
- Objects : physical or abstract parts, elements and members.
- Attributes : qualities and properties of the parts within the system.
- Relationships : how each part of the system affects and constraints each other.
- Environment : the system does not exist in a vacuum but rather in an environment and this
environment can affect it.
QUESTION 2
Effective communication with employees is vital to the organization as it directly influences the
performance of the employees. The six prerequisites of employee communication management are:
Communication is a fundamental component of management.
Communication influences the employee’s understanding of organizational goals and objectives
as well as influence on employee’s performance.
Commitment by top management is essential
Open door policies as well as honest and transparent communication must be established in the
organization. Managers and supervisors should be guided by these policies.
A communication strategy is essential.
Public relations practitioners and key management people must be involved in the
communication strategy.
Managers are the key to success.
Managers are vital for effective communication within the organization and require access to
information and training to be efficient.
Student No : 55639224
Assignment No 1 : PRO371Q/101
Unique No : 776995
Question 1
1.1) It is the science of the interactions and relations between social groups. It is the study of the social
order.
1.2) Understanding how particular groups think, view, approach and consider things is imperative within
the public relations function/role. It improves the efficiency of the communication strategies and
activities.
1.3) The system approach is important to public relations because it regards society as a whole. The
society has components that function in synchronization to keep the whole in balance. The system
comprises of:
- Objects : physical or abstract parts, elements and members.
- Attributes : qualities and properties of the parts within the system.
- Relationships : how each part of the system affects and constraints each other.
- Environment : the system does not exist in a vacuum but rather in an environment and this
environment can affect it.
QUESTION 2
Effective communication with employees is vital to the organization as it directly influences the
performance of the employees. The six prerequisites of employee communication management are:
Communication is a fundamental component of management.
Communication influences the employee’s understanding of organizational goals and objectives
as well as influence on employee’s performance.
Commitment by top management is essential
Open door policies as well as honest and transparent communication must be established in the
organization. Managers and supervisors should be guided by these policies.
A communication strategy is essential.
Public relations practitioners and key management people must be involved in the
communication strategy.
Managers are the key to success.
Managers are vital for effective communication within the organization and require access to
information and training to be efficient.
