, MNM3701
ASSIGNMENT 3
(PORTFOLIO) SEMESTER 2
2026
DUE OCTOBER 2026
1 INTRODUCTION...........................................................................................................Page 4
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ................................Page 4
2.1 INTERNAL ENVIRONMENT...................................................................................Page 4
RECOMMENDATIONS......................................................................................................Page 4
2.2 EXTERNAL ENVIRONMENT..................................................................................Page 4
RECOMMENDATIONS......................................................................................................Page 5
2.3 SWOT ANALYSIS...................................................................................................Page 5
RECOMMENDATIONS......................................................................................................Page 5
3 ANALYSIS OF MARKETS AND CUSTOMERS...........................................................Page 6
3.1 ANALYSIS OF MARKETS......................................................................................Page 6
RECOMMENDATIONS......................................................................................................Page 6
3.2 ANALYSIS OF CUSTOMERS.................................................................................Page 6
RECOMMENDATIONS......................................................................................................Page 6
4 SEGMENTATION, TARGETING AND POSITIONING.................................................Page 6
4.1 SEGMENTATION....................................................................................................Page 6
RECOMMENDATIONS......................................................................................................Page 7
4.2 TARGETING............................................................................................................Page 7
RECOMMENDATIONS......................................................................................................Page 7
4.3 POSITIONING.........................................................................................................Page 7
RECOMMENDATIONS......................................................................................................Page 8
5 MARKETING PLAN DIRECTION, OBJECTIVES AND MARKETING SUPPORT.......Page 8
5.1 PLAN DIRECTION..................................................................................................Page 8
RECOMMENDATIONS......................................................................................................Page 8
5.2 SETTING MARKETING PLAN OBJECTIVES........................................................Page 8
RECOMMENDATIONS......................................................................................................Page 8
5.3 MARKETING SUPPORT.........................................................................................Page 8
RECOMMENDATIONS......................................................................................................Page 9
, 6 MARKETING STRATEGIES AND PROGRAMS .........................................................Page 9
6.1 DEVELOPING A PRODUCT AND BRAND STRATEGY.....................................…Page 9
RECOMMENDATIONS......................................................................................................Page 9
6.2 DEVELOPING A CHANNEL AND LOGISTICS STRATEGY..................................Page 9
RECOMMENDATIONS......................................................................................................Page 10
6.3 DEVELOPING A PRICING STRATEGY.................................................................Page 10
RECOMMENDATIONS......................................................................................................Page 10
6.4 DEVELOPING A MARKETING COMMUNICATIONS AND INFLUENCE
STRATEGY.............................................................................................................Page 10
RECOMMENDATIONS...................................................................................................… Page 10
7 PLAN METRICS AND IMPLEMENTATION CONTROL ..............................................Page 12
7.1 PLANNING METRICS.............................................................................................Page 12
RECOMMENDATIONS......................................................................................................Page 13
7.2 PLANNING FORECASTS, BUDGETS, AND SCHEDULES...................................Page 13
RECOMMENDATIONS......................................................................................................Page 14
7.3 CONTROLLING MARKETING PLAN IMPLEMENTATION....................................Page 14
RECOMMENDATIONS......................................................................................................Page 14
8 CONCLUSION...............................................................................................................Page 15
9 LIST OF REFERENCES...............................................................................................Page 16
ASSIGNMENT 3
(PORTFOLIO) SEMESTER 2
2026
DUE OCTOBER 2026
1 INTRODUCTION...........................................................................................................Page 4
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ................................Page 4
2.1 INTERNAL ENVIRONMENT...................................................................................Page 4
RECOMMENDATIONS......................................................................................................Page 4
2.2 EXTERNAL ENVIRONMENT..................................................................................Page 4
RECOMMENDATIONS......................................................................................................Page 5
2.3 SWOT ANALYSIS...................................................................................................Page 5
RECOMMENDATIONS......................................................................................................Page 5
3 ANALYSIS OF MARKETS AND CUSTOMERS...........................................................Page 6
3.1 ANALYSIS OF MARKETS......................................................................................Page 6
RECOMMENDATIONS......................................................................................................Page 6
3.2 ANALYSIS OF CUSTOMERS.................................................................................Page 6
RECOMMENDATIONS......................................................................................................Page 6
4 SEGMENTATION, TARGETING AND POSITIONING.................................................Page 6
4.1 SEGMENTATION....................................................................................................Page 6
RECOMMENDATIONS......................................................................................................Page 7
4.2 TARGETING............................................................................................................Page 7
RECOMMENDATIONS......................................................................................................Page 7
4.3 POSITIONING.........................................................................................................Page 7
RECOMMENDATIONS......................................................................................................Page 8
5 MARKETING PLAN DIRECTION, OBJECTIVES AND MARKETING SUPPORT.......Page 8
5.1 PLAN DIRECTION..................................................................................................Page 8
RECOMMENDATIONS......................................................................................................Page 8
5.2 SETTING MARKETING PLAN OBJECTIVES........................................................Page 8
RECOMMENDATIONS......................................................................................................Page 8
5.3 MARKETING SUPPORT.........................................................................................Page 8
RECOMMENDATIONS......................................................................................................Page 9
, 6 MARKETING STRATEGIES AND PROGRAMS .........................................................Page 9
6.1 DEVELOPING A PRODUCT AND BRAND STRATEGY.....................................…Page 9
RECOMMENDATIONS......................................................................................................Page 9
6.2 DEVELOPING A CHANNEL AND LOGISTICS STRATEGY..................................Page 9
RECOMMENDATIONS......................................................................................................Page 10
6.3 DEVELOPING A PRICING STRATEGY.................................................................Page 10
RECOMMENDATIONS......................................................................................................Page 10
6.4 DEVELOPING A MARKETING COMMUNICATIONS AND INFLUENCE
STRATEGY.............................................................................................................Page 10
RECOMMENDATIONS...................................................................................................… Page 10
7 PLAN METRICS AND IMPLEMENTATION CONTROL ..............................................Page 12
7.1 PLANNING METRICS.............................................................................................Page 12
RECOMMENDATIONS......................................................................................................Page 13
7.2 PLANNING FORECASTS, BUDGETS, AND SCHEDULES...................................Page 13
RECOMMENDATIONS......................................................................................................Page 14
7.3 CONTROLLING MARKETING PLAN IMPLEMENTATION....................................Page 14
RECOMMENDATIONS......................................................................................................Page 14
8 CONCLUSION...............................................................................................................Page 15
9 LIST OF REFERENCES...............................................................................................Page 16
