MNG3702
StrateGic iMpleMeNtatioN aNd coNtrol
iiiB
aSSiGNMeNt 2
S1&S2
Year 2021
, SECTION A
QUESTION A1
A1.1 Differentiate between the various types of strategic change
Strategic change can be classified based on two variables, namely (i) the extent of the
change required, and (ii) the speed of the change that is to be achieved. Based on
these two variables, the following four types of strategic changes are distinguished:
Evolution (transformation; incremental).
Evolutionary change refers to transformational change that is implemented gradually (or
incrementally) through inter-related initiatives. Evolution is change in strategy that
requires cultural change, but it happens over time. Since there is no pressing need for it,
this type of change is often the most difficult to manage.
Adaptation (realignment; incremental).
Adaptation change refers to change undertaken to realign the way in which the
organisation operates. Adaptation is change within the current business model and
current culture with the aim to realign strategy. This typeis most common in
organisations and occurs incrementally.
Revolution (transformation; “big bang”).
This refers to transformational change that occurs through simultaneous initiatives on
many aspects. Revolution is classified as a type of change that requires rapid and major
StrateGic iMpleMeNtatioN aNd coNtrol
iiiB
aSSiGNMeNt 2
S1&S2
Year 2021
, SECTION A
QUESTION A1
A1.1 Differentiate between the various types of strategic change
Strategic change can be classified based on two variables, namely (i) the extent of the
change required, and (ii) the speed of the change that is to be achieved. Based on
these two variables, the following four types of strategic changes are distinguished:
Evolution (transformation; incremental).
Evolutionary change refers to transformational change that is implemented gradually (or
incrementally) through inter-related initiatives. Evolution is change in strategy that
requires cultural change, but it happens over time. Since there is no pressing need for it,
this type of change is often the most difficult to manage.
Adaptation (realignment; incremental).
Adaptation change refers to change undertaken to realign the way in which the
organisation operates. Adaptation is change within the current business model and
current culture with the aim to realign strategy. This typeis most common in
organisations and occurs incrementally.
Revolution (transformation; “big bang”).
This refers to transformational change that occurs through simultaneous initiatives on
many aspects. Revolution is classified as a type of change that requires rapid and major
