9/8/26, 6:52 PM Assessment 2: Attempt review
MNM1503-26-S2 Assessment 2
QUIZ
Started on Tuesday, 8 September 2026, 6:07 PM
State Finished
Completed on Tuesday, 8 September 2026, 6:52 PM
Time taken 45 mins 20 secs
Marks 20.00/20.00
Grade 100.00 out of 100.00
Feedback Well done, you have successfully completed assessment 2.
Question 1
Correct
Mark 1.00 out of 1.00
A new brand of takkies has been launched, with a unique design and a wide range of colours to choose from. The
manufacturer targets fashion-conscious individuals who value personalised products. This is known as … positioning.
a. product category
b. benefit
c. benefit
d. user
Your answer is correct.
Refer to section 6.4 of your study guide.
The correct answer is:
user
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,9/8/26, 6:52 PM Assessment 2: Attempt review
Question 2
Correct
Mark 1.00 out of 1.00
Omphile is in the process of opening an ice-cream store. To determine the price of ice-cream, she has identified the pricing
constraints. The next step is to ...
a.
determine an approximate price level based on cost, volume and profit relationship.
b.
formulate pricing objectives.
c.
do price adjustments.
d.
offer trade discounts.
Your answer is correct.
The correct answer is, formulate pricing objectives as this step entails establishing what the organisation wants to achieve
through its pricing activities. Determine an approximate price level based on cost, volume and profit relationship is incorrect
as this is the 3rd step in determining the price of a product or service. Do price adjustments is incorrect as this is the 4th step
in determining the price of a product or service. Offer trade discounts is incorrect as this is part of the 4th step in determining
the price of a product or service. The answer can be found in section 9.2 in the study guide.
The correct answer is:
formulate pricing objectives.
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, 9/8/26, 6:52 PM Assessment 2: Attempt review
Question 3
Correct
Mark 1.00 out of 1.00
A toy company imports very expensive train sets. Although the customer base is very small, the marketing director believes
that the market for luxury toys is very profitable. This is an example of which evaluation criterion?
a. Cost of reaching the target market
b. Segment size and growth possibilities
c. Compatibility with the company objectives
d. Identification
Your answer is correct.
Refer to section 6.3 of the study guide.
The correct answer is:
Segment size and growth possibilities
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=35823152&cmid=1438647 3/17
MNM1503-26-S2 Assessment 2
QUIZ
Started on Tuesday, 8 September 2026, 6:07 PM
State Finished
Completed on Tuesday, 8 September 2026, 6:52 PM
Time taken 45 mins 20 secs
Marks 20.00/20.00
Grade 100.00 out of 100.00
Feedback Well done, you have successfully completed assessment 2.
Question 1
Correct
Mark 1.00 out of 1.00
A new brand of takkies has been launched, with a unique design and a wide range of colours to choose from. The
manufacturer targets fashion-conscious individuals who value personalised products. This is known as … positioning.
a. product category
b. benefit
c. benefit
d. user
Your answer is correct.
Refer to section 6.4 of your study guide.
The correct answer is:
user
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=35823152&cmid=1438647 1/17
,9/8/26, 6:52 PM Assessment 2: Attempt review
Question 2
Correct
Mark 1.00 out of 1.00
Omphile is in the process of opening an ice-cream store. To determine the price of ice-cream, she has identified the pricing
constraints. The next step is to ...
a.
determine an approximate price level based on cost, volume and profit relationship.
b.
formulate pricing objectives.
c.
do price adjustments.
d.
offer trade discounts.
Your answer is correct.
The correct answer is, formulate pricing objectives as this step entails establishing what the organisation wants to achieve
through its pricing activities. Determine an approximate price level based on cost, volume and profit relationship is incorrect
as this is the 3rd step in determining the price of a product or service. Do price adjustments is incorrect as this is the 4th step
in determining the price of a product or service. Offer trade discounts is incorrect as this is part of the 4th step in determining
the price of a product or service. The answer can be found in section 9.2 in the study guide.
The correct answer is:
formulate pricing objectives.
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=35823152&cmid=1438647 2/17
, 9/8/26, 6:52 PM Assessment 2: Attempt review
Question 3
Correct
Mark 1.00 out of 1.00
A toy company imports very expensive train sets. Although the customer base is very small, the marketing director believes
that the market for luxury toys is very profitable. This is an example of which evaluation criterion?
a. Cost of reaching the target market
b. Segment size and growth possibilities
c. Compatibility with the company objectives
d. Identification
Your answer is correct.
Refer to section 6.3 of the study guide.
The correct answer is:
Segment size and growth possibilities
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=35823152&cmid=1438647 3/17
