,MNG3701
ASSIGNMENT 2 MEMO 2026
DUE APRIL 2026
QUESTION 1
a) Vodacom Group Limited operates in a complex and dynamic external
environment across multiple African markets. Briefly explain the
purpose of external environmental analysis in strategic management (3
marks).
In today's fast-changing and competitive business environment, organisations need
clear strategies to achieve long-term success and stay competitive. Strategic
management helps organisations set goals, understand their strengths and
challenges, and choose the best strategies to achieve their objectives. Vodacom
Group Limited operates in the telecommunications industry, where technology
changes quickly, competition is strong, and customer expectations continue to grow.
My assignment examines Vodacom’s strategic management practices using key
concepts from the study guide. It evaluates Vodacom’s strategic goals using the
SMART principle, analyses macro-environmental factors that influence strategic
decision-making, and assesses Vodacom’s responsibility as an organisation based on
its Integrated Report. The assignment further explores Vodacom’s internal environment
using the Resource-Based View (RBV) and evaluates its business-level strategy, with
specific focus on the best-cost provider strategy. Through this discussion, the
assignment aims to demonstrate how Vodacom creates value, builds strategic
resilience and sustains competitive advantage in the long term.
2
,
,
ASSIGNMENT 2 MEMO 2026
DUE APRIL 2026
QUESTION 1
a) Vodacom Group Limited operates in a complex and dynamic external
environment across multiple African markets. Briefly explain the
purpose of external environmental analysis in strategic management (3
marks).
In today's fast-changing and competitive business environment, organisations need
clear strategies to achieve long-term success and stay competitive. Strategic
management helps organisations set goals, understand their strengths and
challenges, and choose the best strategies to achieve their objectives. Vodacom
Group Limited operates in the telecommunications industry, where technology
changes quickly, competition is strong, and customer expectations continue to grow.
My assignment examines Vodacom’s strategic management practices using key
concepts from the study guide. It evaluates Vodacom’s strategic goals using the
SMART principle, analyses macro-environmental factors that influence strategic
decision-making, and assesses Vodacom’s responsibility as an organisation based on
its Integrated Report. The assignment further explores Vodacom’s internal environment
using the Resource-Based View (RBV) and evaluates its business-level strategy, with
specific focus on the best-cost provider strategy. Through this discussion, the
assignment aims to demonstrate how Vodacom creates value, builds strategic
resilience and sustains competitive advantage in the long term.
2
,
,
