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Case COM3701 - Marketing Communication

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2020/2021 Written for academic year
Institution University Of South Africa (Unisa)
Course COM3701 - Marketing Communication
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informative and accurate.

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MARKETING COMMUNICATION-
COM3701


SEMESTER 2- ASSIGNMENT 01
674123


THERUSHA PILLAY


STUDENT NO.:67416829


DUE DATE: 20 MAY 2021

, Table of contents pg

1. SALES PROMOTION 1
1.1. Eight key factors of sales promotion 1
1.2. Sales promotion strategies 1
2. COMMUNICATION CAMPAIGN 2
2.1. Five primary components of sales campaign 2
definition
2.2. Five communication objectives for a campaign 2

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June 21, 2021
Number of pages
5
Written in
2020/2021
Type
Case
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Grade
B
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