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HRMNM81 Assignment 1 Memo | Due 13 May 2026

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2025/2026 Written for academic year
Institution University Of South Africa (Unisa)
Course Research Project in Marketing (HRMNM81)
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HRMNM81 Assignment 1 Memo | Due 13 May 2026. All questions fully answered. Research Topic: The Influence Of Hyper-Connectivity, Perceived Usefulness, Perceived Ease Of Use, And Trust On Consumers’ Behavioural Intention To Use Ai-Driven Chatbots You research must contain the following: COVER PAGE DECLARATION TABLE OF CONTENTS INTRODUCTION BACKGROUND OF THE STUDY PROBLEM STATEMENT RESEARCH OBJECTIVES CONCLUSION REFERENCE LIST

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, PLEASE USE THIS DOCUMENT AS A GUIDE ONLY



THE INFLUENCE OF HYPER-CONNECTIVITY, PERCEIVED USEFULNESS,
PERCEIVED EASE OF USE, AND TRUST ON CONSUMERS’ BEHAVIOURAL
INTENTION TO USE AI-DRIVEN CHATBOTS

by


Name: Type your name
Student Number:




HRMNM81 2026
in the subject



Honours Research Project in Marketing
(Department of Marketing and Retail Management)




at the




UNIVERSITY OF SOUTH AFRICA

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