[TYPE THE COMPANY NAME]
COM3701 Assignment 2
(COMPLETE ANSWERS)
Semester 1 2026 - DUE 21
April 2026
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
,Exam (elaborations)
COM3701 Assignment 2 (COMPLETE
ANSWERS) Semester 1 2026 - DUE 21 April
2026
COM3701 Assignment 2 (COMPLETE ANSWERS) Semester 1 2026 - DUE 21
April 2026; 100% TRUSTED Complete, trusted solutions and explanations.
Ensure your success with us.
REWRITTEN QUESTIONS (Clean Version)
1. The interactive model of communication campaigns consists of four phases. Arrange the
phases in their correct chronological order.
2. While walking in a shopping centre, you receive an email informing you that Checkers is
offering a special breakfast discount for the next two weeks. This is an example of
______ marketing.
(a) direct
(b) mobile
(c) contextual
(d) personalised
3. The main strength of the internet as a commercial marketing medium is:
(a) its ability to personalise offerings to customer needs
(b) its ability to market to mass audiences
(c) its ability to ensure uniform marketing messages
(d) its ability to support a systems approach
4. Which of the following is a disadvantage of online marketing?
(a) Target marketing
(b) Speed exposure
(c) Measurement problems
5. Which of the following are direct marketing drivers?
(a) Market changes such as working women seeking time-saving solutions
(b) More effective traditional promotional tools such as advertising
(c) More individualised customer information
(d) Increased use of marketing databases
6. Which of the following is NOT an organisational environmental variable?
(a) Financial resources
(b) Research and development initiatives
(c) Ethical and socio-political environments
(d) Production and technological capabilities
7. Which ONE of the following is generally NOT an objective of online marketing?
(a) Brand development
(b) Integration
, (c) Income generation
(d) Customer service support
8. Bestbrew Beer supplied Springbok rugby gear for the 2023 Rugby World Cup, printed its
logo on the kits, and provided beer at stadiums, gaining TV coverage. Which marketing
communication mix element did they use?
(a) Sponsorship
(b) Television advertising
(c) Publicity
9. A company developing a new hair product is collecting data on its target market,
competitors’ pricing, customer profiles, and its market position. Which step of the
marketing plan is this?
(a) Situation analysis / marketing analysis step
10. Cyber G4 produces low-cost, well-designed cell phones but ignores customer needs and
believes marketing is unnecessary. This reflects the ______ marketing perspective.
11. In the traditional marketing mix, the ______ forms the basis of any business enterprise
and strategy.
(a) Price
(b) Product
(c) Budget
(d) Customer
12. In an interactive communication campaign, which of the following does NOT belong to
the media triangle?
(a) Reach
(b) Frequency
(c) Impact
(d) Integration
13. Cool-breeze wants industry experts to review its air-conditioning products on social
media. Which tool is most suitable?
(a) Product blogs
(b) Blogs pressrooms
(c) Review blogs
(d) Podcasts
14. Marketing ______ is a continuous process of planning, organising, leading, and
controlling marketing activities to identify opportunities and threats in the environment.
15. Which ONE of the following is NOT part of the promotional mix?
16. Which ONE of the following can obstruct the use of integrated marketing communication
(IMC)?
(a) Customer focus
(b) Centralisation
(c) Communication synergy
(d) Coordinated brand development
17. ______ is a technique that uses social media and influencers to meet business marketing
needs.
(a) Social media marketing
(b) Marketing communication
COM3701 Assignment 2
(COMPLETE ANSWERS)
Semester 1 2026 - DUE 21
April 2026
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
,Exam (elaborations)
COM3701 Assignment 2 (COMPLETE
ANSWERS) Semester 1 2026 - DUE 21 April
2026
COM3701 Assignment 2 (COMPLETE ANSWERS) Semester 1 2026 - DUE 21
April 2026; 100% TRUSTED Complete, trusted solutions and explanations.
Ensure your success with us.
REWRITTEN QUESTIONS (Clean Version)
1. The interactive model of communication campaigns consists of four phases. Arrange the
phases in their correct chronological order.
2. While walking in a shopping centre, you receive an email informing you that Checkers is
offering a special breakfast discount for the next two weeks. This is an example of
______ marketing.
(a) direct
(b) mobile
(c) contextual
(d) personalised
3. The main strength of the internet as a commercial marketing medium is:
(a) its ability to personalise offerings to customer needs
(b) its ability to market to mass audiences
(c) its ability to ensure uniform marketing messages
(d) its ability to support a systems approach
4. Which of the following is a disadvantage of online marketing?
(a) Target marketing
(b) Speed exposure
(c) Measurement problems
5. Which of the following are direct marketing drivers?
(a) Market changes such as working women seeking time-saving solutions
(b) More effective traditional promotional tools such as advertising
(c) More individualised customer information
(d) Increased use of marketing databases
6. Which of the following is NOT an organisational environmental variable?
(a) Financial resources
(b) Research and development initiatives
(c) Ethical and socio-political environments
(d) Production and technological capabilities
7. Which ONE of the following is generally NOT an objective of online marketing?
(a) Brand development
(b) Integration
, (c) Income generation
(d) Customer service support
8. Bestbrew Beer supplied Springbok rugby gear for the 2023 Rugby World Cup, printed its
logo on the kits, and provided beer at stadiums, gaining TV coverage. Which marketing
communication mix element did they use?
(a) Sponsorship
(b) Television advertising
(c) Publicity
9. A company developing a new hair product is collecting data on its target market,
competitors’ pricing, customer profiles, and its market position. Which step of the
marketing plan is this?
(a) Situation analysis / marketing analysis step
10. Cyber G4 produces low-cost, well-designed cell phones but ignores customer needs and
believes marketing is unnecessary. This reflects the ______ marketing perspective.
11. In the traditional marketing mix, the ______ forms the basis of any business enterprise
and strategy.
(a) Price
(b) Product
(c) Budget
(d) Customer
12. In an interactive communication campaign, which of the following does NOT belong to
the media triangle?
(a) Reach
(b) Frequency
(c) Impact
(d) Integration
13. Cool-breeze wants industry experts to review its air-conditioning products on social
media. Which tool is most suitable?
(a) Product blogs
(b) Blogs pressrooms
(c) Review blogs
(d) Podcasts
14. Marketing ______ is a continuous process of planning, organising, leading, and
controlling marketing activities to identify opportunities and threats in the environment.
15. Which ONE of the following is NOT part of the promotional mix?
16. Which ONE of the following can obstruct the use of integrated marketing communication
(IMC)?
(a) Customer focus
(b) Centralisation
(c) Communication synergy
(d) Coordinated brand development
17. ______ is a technique that uses social media and influencers to meet business marketing
needs.
(a) Social media marketing
(b) Marketing communication
