MNM3709 Assignment 2 Semester 1 2026 - Due 7 April 2026 (Distinction)
MNM3709 Assignment 2 Semester 1 2026 - Due 7 April 2026 QUESTION 1 After reading the Bathu case study, you would notice that Mr Baloyi has a vision for the company and would need to formulate a compelling strategy to compete in the market. Advise Bathu on how they can define and develop their strategy by practically applying three distinct elements from Mintzberg’s 5 P’s of strategy. For each chosen ‘P’, explain how it would specifically be reflected in Bathu’s strategic approach. [15] QUESTION 2 After reading the 4aKid case study, specifically the “our challenges” section, select one of these challenges and justify the most suitable reactive strategy for responding to it (e.g. doing nothing, attacking, using alternatives, adapting, re-challenging, opposing) to address the challenge. Then propose two specific actions 4aKid could take as part of this chosen reactive strategy. Finally, contrast this chosen reactive strategy with a proactive approach that 4aKid could have potentially undertaken, explaining how the initial actions would differ in practice. [15] QUESTION 3 In what way did your values or assumptions influence the way you approached this strategic marketing task? [5]
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University of South Africa (Unisa)
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