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Exam (elaborations)

MNM3701 Assignment 3 (Portfolio) Semester 1 Memo | Due April 2026

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MNM3701 Assignment 3 (Portfolio) Semester 1 Memo | Due April 2026. All questions fully answered.

Institution
University Of South Africa (Unisa)
Course
Marketing Planning (MNM3701)

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, PLEASE USE THIS DOCUMENT AS A GUIDE ONLY

TABLE OF CONTENT
1. Introduction Page 3
2. Research and Analysis of the Current Situation Page 3
3. Analysis of Markets and Customers Page 12
4. Segmentation, Targeting and Positioning Page 17
5. Marketing Plan Direction, Objectives and Marketing Support Page 22
6. Marketing Strategies and Programs Page 29
7. Plan Metrics and Impementation Control Page 39
8. Conclusion Page 47
References Page 49
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Institution
University of South Africa (Unisa)
Course
Marketing Planning (MNM3701)

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Uploaded on
March 22, 2026
Number of pages
49
Written in
2025/2026
Type
Exam (elaborations)
Contains
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  • mnm3701
  • mnm3701 assignment 3 portfolio semester 1 2026

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