SWOT
🌟 🧠 What is a SWOT Analysis?
SWOT = Strategic tool used to evaluate a business’s current
position.
It identifies:
S – Strengths (internal advantages)
W – Weaknesses (internal disadvantages)
O – Opportunities (external growth chances)
T – Threats (external risks)
⚠️ Key distinction:
Strengths & Weaknesses = Internal (controlled by business)
Opportunities & Threats = External (outside business control)
Purpose:
Understand where the business stands and plan for the future.
SWOT 1
, 🎯 Why is a SWOT Analysis Important?
SWOT is not just a table. It supports real strategic thinking.
🏆 Understand
Competitive Position
🚨 Identify Problems Early
SWOT helps managers spot
Helps identify: weaknesses before they become
serious.
What the business does well
Example:
Why customers choose it
A small business realises:
How it compares to competitors
Poor bookkeeping
Example:
Weak financial control
Woolworths → strong brand reputation
+ high quality. Early awareness = early correction.
📈 Identify Growth
Opportunities
🛡️ Prepare for Threats
Helps businesses anticipate risks such
SWOT highlights external chances for as:
expansion. Economic downturns
Examples: Crime
Government support (SEFA Competition
funding)
Example:
Youth entrepreneurship initiatives
High crime area → invest in security
Growing market trends upgrades.
Opportunity = something external you Prepared businesses survive longer.
can benefit from.
SWOT 2
🌟 🧠 What is a SWOT Analysis?
SWOT = Strategic tool used to evaluate a business’s current
position.
It identifies:
S – Strengths (internal advantages)
W – Weaknesses (internal disadvantages)
O – Opportunities (external growth chances)
T – Threats (external risks)
⚠️ Key distinction:
Strengths & Weaknesses = Internal (controlled by business)
Opportunities & Threats = External (outside business control)
Purpose:
Understand where the business stands and plan for the future.
SWOT 1
, 🎯 Why is a SWOT Analysis Important?
SWOT is not just a table. It supports real strategic thinking.
🏆 Understand
Competitive Position
🚨 Identify Problems Early
SWOT helps managers spot
Helps identify: weaknesses before they become
serious.
What the business does well
Example:
Why customers choose it
A small business realises:
How it compares to competitors
Poor bookkeeping
Example:
Weak financial control
Woolworths → strong brand reputation
+ high quality. Early awareness = early correction.
📈 Identify Growth
Opportunities
🛡️ Prepare for Threats
Helps businesses anticipate risks such
SWOT highlights external chances for as:
expansion. Economic downturns
Examples: Crime
Government support (SEFA Competition
funding)
Example:
Youth entrepreneurship initiatives
High crime area → invest in security
Growing market trends upgrades.
Opportunity = something external you Prepared businesses survive longer.
can benefit from.
SWOT 2
