Business Environment
BUSINESS ENVIRONMENT
1. PESTLE
Business Environment 1
, 💡 Primary Purpose → Support
planning & decision-making.
💡 SWOT
Use SWOT to analyse
Understand external PESTLE
enviro in which B operate Help to know when & how
ID potential oppo’s & laws/events will impact
threats you
Reduce uncertainty in When laws change
decision-making how will they affect
Improve long-term you.
planning & risk mngmt Use networking,
news, forums, etc. to
📌 CHALLENGE FOR
PESTLE:
know when/how
something will impact
their business.
1. Past → Had too
Use the analysis to ‘tell’
little info on
diff departments what to
enviro’s
do to minimise or avoid
2. Present → Too impact of events
much info &
‘Fake Info’ which
impacts
decision
making.
Political Economic
Influence of gov actions, policies, Overall performances & structure of
and political stability on B activities the economy (purchasing power &
investment)
Considerations
Gov stability & changes in Economic Indicators
leadership Economic Growth rates
Business Environment 2
BUSINESS ENVIRONMENT
1. PESTLE
Business Environment 1
, 💡 Primary Purpose → Support
planning & decision-making.
💡 SWOT
Use SWOT to analyse
Understand external PESTLE
enviro in which B operate Help to know when & how
ID potential oppo’s & laws/events will impact
threats you
Reduce uncertainty in When laws change
decision-making how will they affect
Improve long-term you.
planning & risk mngmt Use networking,
news, forums, etc. to
📌 CHALLENGE FOR
PESTLE:
know when/how
something will impact
their business.
1. Past → Had too
Use the analysis to ‘tell’
little info on
diff departments what to
enviro’s
do to minimise or avoid
2. Present → Too impact of events
much info &
‘Fake Info’ which
impacts
decision
making.
Political Economic
Influence of gov actions, policies, Overall performances & structure of
and political stability on B activities the economy (purchasing power &
investment)
Considerations
Gov stability & changes in Economic Indicators
leadership Economic Growth rates
Business Environment 2
