MNO3703 ASSIGNMENT 1 SEMESTER 1 2026 Section C Applied Case Study: Auto Tech Manufacturing Ltd. (50 marks) Case Scenario: Auto Tech Manufacturing Ltd. Auto Tech Manufacturing Ltd. is a South African automotive component manufacturer located in the indu

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Table of Contents
SECTION A ................................................................................................................ 5

Section B .................................................................................................................... 9

Question 1 .................................................................................................................. 9

The Role of Total Quality Management (TQM) in Improving Organisational
Competitiveness ......................................................................................................... 9

Question 2 ................................................................................................................ 10

Application of Benchmarking to Improve Operational Performance in a Manufacturing
Organisation ............................................................................................................. 10

Question 3 ................................................................................................................ 12

The Importance of Quality Costing Systems in Organisational Decision-Making ..... 12

Question 4 ................................................................................................................ 14

The Role of Leadership in Creating a Culture of Quality within an Organisation ...... 14

Question 5 ................................................................................................................ 16

The Role of Digitalisation in Strengthening Quality Management Systems .............. 16

SECTION B .............................................................................................................. 18

Question 1: Quality Customer Service (Apply) ......................................................... 18

Improving Customer Service at Auto Tech Manufacturing Ltd. Using Customer-
Focused Quality Management ................................................................................. 18

Question 2: Quality Organisational Structures (Analyse) ......................................... 20

Organisational Structure and Its Influence on Quality Problems at Auto Tech ......... 20

Question 3: EFQM Excellence Model (Analyse) ...................................................... 22

Using the EFQM Excellence Model to Achieve Operational Excellence at Auto Tech
................................................................................................................................. 22

Question 4: Cost of Quality (Apply) .......................................................................... 24

Question 5: Digitalisation and Quality Management (Analyse) ................................. 25

Question 6: Failure Mode Effect and Criticality Analysis (Apply) .............................. 27

Question 7: Benchmarking (Analyse) ....................................................................... 28


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Question 8: Supplier Partnerships (Apply) ............................................................... 29

Question 9: Performance Measurement Framework (Analyse) ................................ 31

Question 10: Continuous Improvement and Quality Auditing (Evaluate) .................. 33

References ............................................................................................................... 35




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