, MNM3702 Assignment 1 Semester 1 2026 - Due 28 March 2026
QUESTION 1
a) Management decision, management problem and marketing research
problem (4)
Management decision
The management of Action First Funerals must decide how to improve its
competitiveness and attract more customers in the Bronkhorstspruit funeral
services market.
Management problem
The management problem is that Action First Funerals lacks sufficient
information about the needs, preferences and decision factors of customers
when selecting funeral services in Bronkhorstspruit.
Marketing research problem
The marketing research problem is to determine the preferences, expectations
and decision criteria that customers in Bronkhorstspruit use when choosing
funeral services so that Action First Funerals can position its services more
effectively.
Understanding these factors will help the company develop services that match
the community’s cultural expectations and price sensitivity.
b) Research objectives and research questions (6)
Research objective 1
To determine the key factors customers consider when choosing a funeral
service provider in Bronkhorstspruit.
QUESTION 1
a) Management decision, management problem and marketing research
problem (4)
Management decision
The management of Action First Funerals must decide how to improve its
competitiveness and attract more customers in the Bronkhorstspruit funeral
services market.
Management problem
The management problem is that Action First Funerals lacks sufficient
information about the needs, preferences and decision factors of customers
when selecting funeral services in Bronkhorstspruit.
Marketing research problem
The marketing research problem is to determine the preferences, expectations
and decision criteria that customers in Bronkhorstspruit use when choosing
funeral services so that Action First Funerals can position its services more
effectively.
Understanding these factors will help the company develop services that match
the community’s cultural expectations and price sensitivity.
b) Research objectives and research questions (6)
Research objective 1
To determine the key factors customers consider when choosing a funeral
service provider in Bronkhorstspruit.
