Question 1
Introduction
Defamation law serves to protect individuals and organizations from harm to their reputation through
false or damaging statements made by others. In South Africa, the law of defamation is governed by
the principles of delict and is particularly relevant when dealing with defamatory content posted
online. The case in question involves a defamatory article about Mr. Rodgers, a local businessman,
published by a blog hosted by NetHost Ltd, a South African ISP. The article went viral, causing
reputational damage to Mr. Rodgers.
a) What Does "Publication" Mean in Defamation?
In the context of defamation law, publication refers to the communication of defamatory material to
a third party. To successfully claim defamation, the plaintiff must demonstrate that the defamatory
statement was not only made but also communicated to others (Van der Merwe, 2021: 492). In South
African law, publication takes place when defamatory words, images, or conduct are disclosed to
someone other than the person being defamed, such as through printed media, verbal communication,
or online platforms like blogs (Neethling et al., 2021: 131). This is particularly important in the case
of online defamation, where defamation is often spread through forums, websites, or social media
platforms. In the case of Mr. Rodgers, the article published on the NetHost-hosted blog was made
available to the public, and as it went viral and appeared in Google search results, it was clearly
communicated to third parties, thereby fulfilling the requirement for publication (Van der Merwe,
2021: 492).
The defamation claim hinges on proving that the article was indeed published in a manner that
harmed Mr. Rodgers' reputation. In the modern age of the internet, publication includes not just the
posting of defamatory content but also the potential for it to be shared widely, as in this case where
the article went viral. Once third parties read or hear the defamatory content, publication is
considered to have occurred (Neethling et al., 2021: 133).
b) Impact of the Article Being Written in a Secret Language
If the article had been written in a secret language or in a form that made it unintelligible to the
average reader, publication would still occur only if a third party could understand the defamatory
nature of the content. South African courts have held that publication requires the defamatory
material to be comprehended by at least one third party (Van der Merwe, 2021: 494). In instances
where a language or code is used that the audience cannot understand, publication will not be
deemed to have occurred unless the recipient can later interpret or decode the defamatory content
(Neethling et al., 2021: 137).
Thus, if the article were written in a secret language that only a select group of people could
understand, publication would only take place when those individuals became aware of the
defamatory nature of the material. This would not prevent Mr. Rodgers from pursuing a defamation
claim, but the burden of proving publication might be more difficult if the audience was restricted to
a very small or closed group with access to that language.