Summary 2021 BTEC Business Level 3 - Unit 1: P3,M2,D2
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Course
Unit 3 - Introduction to Marketing
Institution
PEARSON (PEARSON)
BTEC Business Level 3: Unit 3 Introduction to marketing. This Assignment is very well structured with easy to read subheadings. Using this Assignment as your template will ensure you attain Distinction overall. The document includes P3, M2, D2:
P3- Describe how a selected organisation uses mar...
Qualitive Is based on the initial opinions of the target market. Although qualitive research is
more useful than quantitative data but it is harder to collect and analyse the data collected.
Qualitative results are collected based on views and values in the study. One way to gather
them is by a questionnaire. Another way the details may be collected is by through a
community conversation where suggestions and opinions are shared to collect data. It is
valuable for gathering data both from outside and within the organisation.
Qualitive data research can benefit and help businesses in future marketing they can do this
to help businesses such as stores and even supermarkets. As with qualitive research can
help understand how changes in price or other changes affect consumer spending decision.
By identifying this this can help benefit and avoid supermarkets to affect consumers
spending. Through using qualitative data research, the company can obtain insights and
conclusions on the kind of target they are shooting toward. That goal will differ from the
store's configuration, whether the aisle has room or if the checkout is working well. It means
that the shop is crowded and takes hours or is it very quick that there are barely any
queues. This is done so they it can help them aim the correct target audience and increase
more sales which meaning it benefiting the business
Quantitative
Quantitative data research involves receiving numerical data. The data us found from large
samples making it very easy to analyse unlike qualitive data finding hard to analyse.
Quantitative statistics are statistical and figure related results. These are mathematical bits
of data that are organised. Methods that quantitative data is researched is by collecting data
from written and also online questionnaires.
Quantitative data researched can benefit and help businesses in the future by its marketing,
they can do this by helping and improving stores, supermarkets and other businesses. If the
supermarket or store would want to improve their product development, then by using
quantitative data research can allow to collect information and statistical figures. By doing
this can aloe the business improves their product growth. They then will receive feedback to
further build their products in way such as price or quality. By doing this and by improving
and making these changes will help gain and increase more sales benefiting the business.
Primary internal
Primary analysis is the businesses own sales figures, current accounting information,
statistics in relation to advertisement success/expenditure, loyalty card information.
It is the direct evidence that was obtained first-hand. This is also internal implying the
knowledge that is gathered as a source inside the organisation. There are individuals like
workers who offer their thoughts about things, or ideas. Inside the business, primary
, internal research is analysis that is gathered first-hand. A method through which the
knowledge can be obtained in the company is by a questionnaire or through one interview
they might do a short one. We will gather internal data from human resources, accounting,
financing, communications etc.
Primary internal data researched can benefit and help businesses in the future by its
marketing, they can do this by helping and improving stores, supermarkets and other
businesses. Supermarkets would want to allow greater use of key internal data to improve
their goods. By allowing the primary internal data to receive first-hand reports from inside
the organisation by utilising key internal records. This would then mean and allows
businesses to help them in relation to their advertisement, expenditure loyalty card and also
in their product creation because they will use their goods to offer feedback and suggestions
on the product to others inside the company. By going further doing this it will help them to
change their product an make their products better.
Primary External
Primary analysis is direct evidence that was obtained first-hand. In the name external means
from another organisation or source outside from the organisation. This is also external
implying that the outlets are from customers. This is first-hand data obtained by an
unofficial source
Primary external research is research which is gathered from first-hand but beyond the
sector. It may include individuals like the consumers and those live in the local city. Such
data may be obtained by surveys or questionnaires and can be easily filled in by the users.
Primary external data research can benefit and help businesses in the future by its
marketing, they can do this by helping and improving stores, supermarkets and other
businesses. Supermarkets will continue to increase their ads. Because these are details, they
may use primary external details, they get first-hand data beyond the business. They can
then boost their ads by telling their clients or individuals how much we see it or whether
they find it is compelling and what they find about their commercials. this is done to see
whether the target audience find the advert appealing enough or not if not they know this
sort of advertisement should not be repeated and try something else from receiving reviews
about how they can improve etc.
Secondary internal
Secondary analysis is an already published work. It also has an important meaning that data
was already obtained from inside the organisation.
Secondary internal research’s method includes previous customer research/answers and
surveys. Its information has already been collected as it is internal this means it is inside and
within the organisation.
Secondary internal data research can benefit and help businesses in the future by its
marketing, they can do this by helping and improving stores, supermarkets and other
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