MNG3701
Assignment 1
Semester 1
Due March 2026
, Question 1 — Strategic Direction, Mission & Vision
1.1 Define the term “strategic direction” and explain how Vodacom Limited
demonstrates strategic direction in its business practices.
Definition of Strategic Direction Strategic direction refers to the long-term goals and
path a company chooses to follow so that it can achieve its vision and mission. It sets
out where the organisation wants to go, what it wants to achieve, and how it will allocate
resources to reach those goals.
Example of how Vodacom demonstrates strategic direction Vodacom
demonstrates strategic direction by clearly setting goals tied to its Vision 2025 and
Vision 2030 frameworks. For example, the company’s aim to accelerate revenue growth
and expand digital and financial services across Africa provides a consistent long-term
direction that shapes its investments and operations. Vodacom’s emphasis on digital
platforms and financial inclusion shows that it is steering the business toward advanced
technologies and broader service offerings. (vodacom-reports.co.za)
1.2 Discuss how Vodacom Limited’s mission and goals are consistent with its
stakeholder expectations.
Here we identify three stakeholder groups, state their expectations, and link them to
Vodacom’s mission and goals.
Stakeholder Stakeholder
Group Expectations Link to Vodacom’s Mission/Goals
Customers Expect reliable Vodacom’s mission to enhance and protect
connectivity and lives is shown through its focus on
digital services that expanding service revenue and digital
improve their lives. platforms that support customer needs.
Assignment 1
Semester 1
Due March 2026
, Question 1 — Strategic Direction, Mission & Vision
1.1 Define the term “strategic direction” and explain how Vodacom Limited
demonstrates strategic direction in its business practices.
Definition of Strategic Direction Strategic direction refers to the long-term goals and
path a company chooses to follow so that it can achieve its vision and mission. It sets
out where the organisation wants to go, what it wants to achieve, and how it will allocate
resources to reach those goals.
Example of how Vodacom demonstrates strategic direction Vodacom
demonstrates strategic direction by clearly setting goals tied to its Vision 2025 and
Vision 2030 frameworks. For example, the company’s aim to accelerate revenue growth
and expand digital and financial services across Africa provides a consistent long-term
direction that shapes its investments and operations. Vodacom’s emphasis on digital
platforms and financial inclusion shows that it is steering the business toward advanced
technologies and broader service offerings. (vodacom-reports.co.za)
1.2 Discuss how Vodacom Limited’s mission and goals are consistent with its
stakeholder expectations.
Here we identify three stakeholder groups, state their expectations, and link them to
Vodacom’s mission and goals.
Stakeholder Stakeholder
Group Expectations Link to Vodacom’s Mission/Goals
Customers Expect reliable Vodacom’s mission to enhance and protect
connectivity and lives is shown through its focus on
digital services that expanding service revenue and digital
improve their lives. platforms that support customer needs.
