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Marketing Master - Period 1

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Last updated
22-04-2025

These Summaries provide you with all the information and content needed for the first period of the Master of Marketing at Vrije Universities Amsterdam. I did the masters in the year 2024 / 2025 and this package summarises my learnings of the following two courses: - Consumer Marketing by Lalin Anik - Customer Marketing Analytics by Jiska Eele

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Documents in this bundle
2
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Summary
Summary - Consumer Marketing
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71
Apr 2025
2024/2025
R308,65
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Summary
Summary - Customer Marketing Analytics
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-
31
Apr 2025
2024/2025
R349,37

Subjects

  • Consumer marketing
  • Consumer psychology
  • Jobs to be done
  • Market segmentation
  • Consumer attention
  • Choice mindset
  • Pricing
  • Persuasion
  • Loyalty
  • Happiness
  • Marketing reasearch
  • Simple regression
  • Multiple regression
  • Mediation
  • Moderation
  • Factor analysis
  • Reliability
  • Validity
  • Logistic regession
  • Rmf
  • Conjoint analysis
  • Dummy coding
  • Data transformation
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