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Retail Management (BUSE2026) (Lecture Notes and Exam)

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Complete summarised lecture notes for all chapters of the Block 3 marketing module at 2nd year, including a practice exam.

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Class notes

Marketing IIB (Retail Management) Chpt.12 - Customer Service

Marketing IIB (Retail Management) Chpt.9 - Merchandise Management

Marketing IIB (Retail Management) Chpt.8 - Online Retailing

Marketing IIB (Retail Management) Chpt.5 - Design & Layout

Marketing IIB (Retail Management) Chpt.4 - Location

Marketing IIB (Retail Management) Chpt.2 - The Retail Environment

Marketing IIB (Retail Management) Chpt.1 - The Role Of Retailing

Marketing IIB (Retail Management) Chpt.6 - Retail Pricing Strategies

Marketing IIB (Retail Management) Chpt.7 - Customer Lifetime Value

Marketing IIB (Retail Management) Chpt.3 - Marketing Channels

Nov 2023

2023/2024

R60

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N. S. Terblanché Retail Management

Edition:2013
ISBN:9780199045778
Edition:Unknown

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2nd & 3rd Year BCom Management, Human Resources, & Marketing Notes, Summaries, and Practice Exams

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Retail Management (BUSE2026) (Lecture Notes and Exam)

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