MKTG 445 (100% Accurate)

domestic marketing correct answers marketing aimed at a single market--only one set of national customers export marketing correct answers marketing activities that are involved when a firm sells its products outside its domestic base of operation and when products are physically shipped from one...

what is the goal of all businesses correct answers survival *we ensure this by being profitable *we make a profit by generating more revenue than costs incurred what is the goal of marketing correct answers to raise revenues, or at an even more basic level, market share market share correct ...

market penetration correct answers present product, present market market development correct answers present product, new market product development correct answers new product, present market diversification correct answers new product, new market world economy correct answers 5 major ...

P&G in Japan correct answers • 1972: first mover in Japan for disposable diapers, 80% market share • 1985: market share 8%, losing $40M/year • just replicated mktg strategy from the US and put it in Japan • Japanese moms weren't concerned about absorbency & sizes were too big for small J...

________ is defined as a contractual arrangement whereby one company makes a legally protected asset available to another company in exchange for some form of compensation. A. Foreign direct investment (FDI) B. Contract manufacturing C. Equity stake D. Joint venture E. Licensing correct an...

International Marketing correct answers The performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for profit. Marketing activities take place in more than one country. The uniqueness o...

Which organization provides a forum for trade-related negotiations among its members? correct answers World Trade Organization Which of the following was a 1947 treaty among nations whose governments agreed, at least in principle, to promote trade among members? correct answers General Agreement ...

1. How do companies collect data on customers for their CRM database? correct answers -Statistical models to target customers needs -Design offerings (marketing mix) to influence behavior 2. What type of data do they collect? correct answers Conversion Rates (from inquires/lookers to buyers) Ch...

Global Market Entry Strategies correct answers Focusing on Exporting, Foreign Production, & Ownership Strategies Two Methods of Exporting correct answers Indirect Direct Indirect correct answers Reaching markets with the use of an intermediary located in the exporter's home country - Giving...

Which of the following is not a phase of the overarching marketing process? Understand the marketplace and consumer wants Engage customers, build profitable relationships, and create customer delight Correct!Sorry, you can't trick me. All of the possible answer choices are phases of the overarch...

proctor and gamble was the first company to introduce disposable diapers to ___ (which country/marketplace) correct answers japan what was proctor and gamble's diaper problem in japan? correct answers they were just replicated the mktg strategy from US and putting it in japan; they used standard...

NAFTA correct answers North American Free Trade Agreement A trade agreement between Canada, the United States and Mexico that encourages free trade between these North American countries. Why does NAFTA create a free trade area as opposed to a Customs Union or Common Market? correct answers The ...

Cosmopolitan segment correct answers younger, affluent consumers in metropolitan areas Why was P&G losing market share in Japan? correct answers -Mothers were very hands on -Absorbancy wasn't as important to them and they didn't have the space for large packages How can you avoid poor marke...

Which of the following explains why the World Trade Organization (WTO) might be seen as a threat to individual national sovereignty? A. The WTO is known for creating protectionist policies. B. Membership in the WTO requires adopting laws and policies created "outside" the individual nation. ...